Wiland, Inc. Collaborates with Viant to Improve Omnichannel Audience Activation

On September 10, 2024, Wiland, Inc. announced an expanded collaboration with Viant Technology to enhance and broaden its omnichannel audience activation capabilities. Through this partnership, Viant will integrate custom audiences into their demand-side platform (DSP) and activate them on behalf of Wiland’s clients, delivering a vital service to advertisers seeking this advanced capability.

“As Wiland continues to evolve, our partnership with Viant allows us to stay laser-focused on our core mission—providing unmatched audience and data products—while ensuring that our clients can still activate our top-tier digital audiences through Viant, a trusted leader in the advertising industry,” said Mike Gingell, CEO of Wiland.

Wiland will retain a dedicated Digital Sales and Activation team to work directly with clients and support the Viant partnership.

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“We are thrilled to extend our partnership with Wiland and provide their clients with access to our omnichannel DSP, which spans display, connected TV (CTV), audio, digital out-of-home, and other digital channels,” said Jon Schulz, Chief Marketing Officer at Viant. “The combination of Wiland’s leading audience-building capabilities and Viant’s programmatic advertising technology creates a powerful solution for Wiland’s clients.”

Wiland, Inc.

Wiland, Inc. is a trusted partner to leading brands and nonprofit organizations, specializing in marketing data and audience solutions that help enhance customer and donor relationships. By leveraging the largest collection of individual-level spending data ever assembled, Wiland delivers more effective, profitable marketing strategies. Their AI-powered response prediction platform processes this extensive data to provide insights that help clients reduce advertising waste, boost revenue, and scale marketing efforts across all addressable channels. In addition to serving thousands of organizations, Wiland stands out as an innovator in targeted marketing solutions, with a strong commitment to consumer data ethics and privacy protection.

About Viant

For over 25 years, Viant Technology Inc. (NASDAQ: DSP) has been a leader in digital advertising technology. As a top-tier enterprise Demand Side Platform, Viant specializes in omnichannel advertising, driving growth through Connected TV (CTV), advanced identity solutions, and AI-powered Autonomous Advertising. Viant’s Adtricity® sustainability program also supports a more eco-friendly future for digital advertising. Based in Irvine, CA, Viant has earned numerous accolades, including recognition from G2 as the Best Software in Marketing & Advertising, certification as a Great Place to Work®, and the Business Intelligence Group’s Innovation Award for AI advancements.