Brightcove Forms Strategic Partnership with PubMatic to Enhance Ad Monetization Service

Brightcove, the world’s most trusted streaming technology company, announced it has entered into a strategic agreement with PubMatic, an independent technology company providing the digital advertising supply chain of the future. This partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and drive demand for the recently launched Brightcove Ad Monetization service , a service designed to help media companies better monetize their content.

The integration of PubMatic into Brightcove’s Marketplace will enhance the company’s comprehensive video solution for media organizations and publishers looking to maximize advertising revenue, streamline operations and grow their business.

“At Brightcove, we are always looking for ways to provide additional value to our customers and help them monetize their video content. We want them to be able to focus on creating their content while we take care of the technical part to ensure the right mix of monetization partners are in place,” said Michael Dorf, VP of Ad Operations. worldwide at Brightcove. “PubMatic is a market leader with journey optimization solutions and new innovations like Activate, which are creating impressive new revenue opportunities for publishers.

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“We look forward to working with Brightcove’s broad portfolio of media clients to deliver premium advertising solutions that will help them achieve strong business results,” said Meghan Jacobi, Director of OTT Partnerships at PubMatic. “This integration provides publishers with unique new sources of demand through Activate , as well as solutions to manage and monetize their video content to maximize revenue. Through all of our platforms, we can also provide publishers with more relevant information about their audience and valuable data on the performance of their advertising strategy. »

This latest partnership reinforces Brightcove’s commitment to building relationships with the industry’s most important advertising platforms on behalf of its customers, to deliver a seamless experience that removes key barriers to monetizing video content. Companies that benefit from Brightcove’s ad monetization service include Atlanta Black Star, Buckeye Broadband, Cricket Australia, TVB, and WINK News, to name a few.

SOURCE : BusinessWire