Infobip and Oracle Partner to Elevate Customer Engagement with WhatsApp and SMS Integration

Infobip, a leading global cloud communications platform and trusted Oracle partner, has announced an expanded collaboration with Oracle to enhance Oracle Fusion Cloud Service by integrating WhatsApp and SMS messaging. Now available through Oracle Cloud Marketplace, this integration enables enterprises to engage customers seamlessly across the world’s most popular messaging channels, creating more interactive and personalized experiences.

As customer expectations for real-time, personalized communication continue to rise, this integration strengthens Oracle Cloud Service’s capabilities by unifying conversations across Live Chat, WhatsApp, and SMS. Businesses can now manage all customer touchpoints in a single, connected environment, reducing complexity and improving service outcomes.

“By connecting WhatsApp and SMS channels with Oracle Fusion Cloud’s AI-driven capabilities, Oracle and Infobip are simplifying and enhancing the way businesses communicate with customers,” said Brett Weigl, Vice President, Product Management, Service Cloud & Field Service Cloud, Oracle. “Our AI assistant can now deliver rapid, accurate responses directly through customers’ preferred messaging apps, improving customer satisfaction and enabling agents to focus on more complex inquiries.”

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The integration combines Oracle Cloud Service’s embedded AI and automation with Infobip’s global messaging expertise. Routine inquiries are efficiently managed by AI-powered chatbots, helping businesses handle large interaction volumes while reducing response times. When customer needs are more complex, agents can seamlessly take over, ensuring quick resolutions and smoother customer journeys.

“This integration reflects Infobip’s ongoing commitment to helping businesses thrive in the digital age,” said Miguel Turnbull, Senior Director, Global Partnerships at Infobip. “Partnering with Oracle allows us to enhance our customers’ ability to build meaningful connections with their end users, driving engagement, satisfaction, and loyalty.”

The announcement builds on Oracle and Infobip’s longstanding partnership, which has consistently delivered advanced communication solutions to support global businesses in their customer engagement strategies. Together, the companies are enabling brands to deliver conversations that are faster, smarter, and more human across every channel.