Markacy, a digital strategy and marketing firm headquartered in New York City, became the Agency of Record for the globally distributed grapes-to-glass wine company Scheid Family Wines. Markacy’s work will be focused on driving growth for several of Scheid’s key brands and creating a unified digital go-to-market strategy for the Scheid organization.
It was clear [Markacy] would be a partner to help us connect marketing investments back to our P&L objectives, and think not only about the tactics, but also help us outline a holistic direct-to-consumer strategy.
“The wine industry is evolving and customers are expecting more of the experience they receive when shopping for other products, where digital touchpoints, the brand and the community help provide product education and a way to have 1-on-1 communication with the brand. In the current three-tier model of wine distribution, many customers don’t have that 1-on-1 relationship with brands. Direct-to-consumer provides a new opportunity for Scheid Family Wines and other wineries to cultivate relationships with customers and grow their customer base and community,” said Tucker Matheson, Co-Founder of Markacy. “Our deep expertise in direct-to-consumer, finance based marketing and our experience in supporting existing wine brands with direct-to-consumer business models gives us a unique perspective to help Scheid Family Wines.”
Markacy’s expertise in direct-to-consumer and differentiated approach to delivering financial results were key in their selection to support Scheid’s digital go-to-market strategy. Moreover, Markacy’s extensive experience working in the food and beverage sector will inform its multi-channel integrated program for expanding Scheid’s direct-to-consumer footprint and increasing brand recognition and conversion.
Syliva Bronson, CMO added: “What stood out to us about Markacy was their finance-first, strategic approach. It was clear they would be a partner to help us connect marketing investments back to our P&L objectives, and think not only about the tactics, but also help us outline a holistic direct-to-consumer strategy.”
Comments are closed.