MarTech360’S Weekly News Roundup Featuring Pixalate, Media Experts, Channel Fusion, Infobip, ShockWaves.io And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Pixalate Releases Q3 2022 ‘Sideloaded’ CTV Apps Report: Study Finds 100% Increase in…

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the Q3 2022 Sideloaded CTV Apps Report. “Sideloaded apps” are apps that are downloaded and installed on a device but not from the device’s official app store.

TripleLift Accelerates Omnichannel Ambitions & Global Expansion in 2022

TripleLift, the advertising technology company reinventing ad placement, concludes a twelve-month strategic run for growth. Multiple moves enriched omnichannel capabilities, enhanced first-party data solutions, spurred global expansion, and bolstered CTV capabilities. The first being TripleLift’s acquisition of 1plusX, a global first-party data activation platform for publishers and advertisers. TripleLift wrapped the year with the addition of Dave Clark as CEO, positioning the company for continued innovation focused on driving even greater outcomes for publishers, advertisers, and brands.

• In Social Media Technology news this week…

Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms…

Integral Ad Science , a global leader in digital media quality, released its IAS Industry Pulse Report that found media experts called out declining consumer trust as a top concern with advertising on social media platforms. Despite that caution, the compelling reach and engagement of social media means the vast majority of media experts still plan to advertise on those same platforms next year.

“Mediaocean Retreat” Fosters Content and Community During CES 2023

Mediaocean, the mission-critical platform for omnichannel advertising, has released its agenda and speaker line-up for The Mediaocean Retreat, taking place during the 2023 Consumer Electronics Show (CES) in Las Vegas. A diverse mix of media industry luminaries joins the Mediaocean stage from companies such as A&E, Comcast, DIRECTV, Disney, NBCUniversal, Paramount, TelevisaUnivision, and Warner Bros. Discovery, among numerous others. Additionally, renowned marketers, Melissa Grady, CMO of Cadillac, and Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare Business, at Mastercard, will take the stage to share their insights and innovations.

• In Mobile Tech news this week…

Channel Fusion, Stream Companies Announce Strategic Alliance to Deliver Industry-leading Integrated…

Channel Fusion, an industry-leading provider of comprehensive channel marketing technologies and services, and Stream Companies, a full-service, fully integrated, tech-enabled advertising agency, announced that they are embarking on a new strategic alliance that significantly expands their existing partnership. The new alliance will bring together a comprehensive channel marketing solution set and an expert full-service advertising agency and advertising technology to create a consolidated approach to channel marketing.

Innovid Appoints David Helmreich as Global Chief Commercial Officer

Innovid, an independent advertising platform for the delivery, personalization and measurement of converged TV, announced the appointment of David Helmreich as Innovid’s Chief Commercial Officer. Helmreich, who brings over two decades of experience to the role, will be responsible for leading Innovid’s revenue-related functions including sales, marketing, and client support world wide. He will report to Zvika Netter, CEO and Co-Founder at Innovid.

• In Marketing Analytics news this week…

Infobip Appoints Vice President of Marketing and Growth to Support Ambitious Targets

Global cloud communications platform Infobip has appointed Ben Lewis as Vice President of Marketing and Growth. Ben will lead Infobip’s global marketing and growth function and is responsible for increasing the firm’s market share and brand awareness to meet its ambitious growth targets. Taking a customer-centric approach, he will ensure Infobip is positioned as the full-stack omnichannel communications platform for every platform.

mParticle Recognized as Leading Customer Data Platform for Quick Service Restaurants

Amperity, the leading Enterprise Customer Data Platform (CDP) for consumer brands, announced Reckitt, a global consumer packaged goods company (CPG), has selected Amperity to maximize the value of its omnichannel customer data to deliver relevant, personalized customer experiences.

• In Martech Content news this week…

ShockWaves.io has started the WEB3 Marketing Revolution

ShockWaves… in the world of natural phenomena, they are fast, powerful and supersonic forces that propagate in any direction and pass through any obstacle.

Likewise, ShockWaves.io is the earth shaking new approach to WEB3 marketing; an equally efficient, powerful and effective solution to the growing dilemma of stagnant and obsolete models for marketing. Living up to its original meaning, ShockWaves is prepared to overcome challenges that aren’t even circulating in the WEB3 landscape yet.

Koo, the Second Largest Micro Blogging Platform, Invites the World to #JoinKoo

Koo App, a two-year-old independent startup, backed by the world’s notable investors Tiger Global and Accel Partners, invites local language speakers across the world to #JoinKoo to experience its inclusive, secure, easy-to-use and free-to-access platform available on web and mobile applications.

MarTech Expert Quote Of The Week

MarTech360 Interview With Phil Tidwell, VP of Marketing Operations, Cherry Creek Mortgage