MarTech360’S Weekly News Roundup Automated Creative, SeenThis, Twilio, Stagwell And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
-
In Marketing Automation news this week…
The customer engagement platform that drives real-time, personalized experiences for today’s leading brands, announced CustomerAI solutions that will unlock the power of artificial intelligence for hundreds of thousands of businesses. New predictive and generative AI tools, along with CDP innovations that underpin powerful AI use cases, are amongthe launches.
CommerceIQ Cracks the Code of Incrementality in Retail Media
CommerceIQ, the leading retail ecommerce management platform, announced the launch of its Incrementality Estimation Module, a new solution that estimates true ROI of retail media investment through the Incremental Return on Ad Spend metric. The new solution helps brands to effectively allocate retail media investment across retailers and optimize them in real time for incremental sales.
-
In Social Media Technology news this week…
Pinterest and InMarket Announce Partnership for Enhanced Real-World Advertising Measurement
InMarket, a leader in 360-degree marketing intelligence and real-time advertising, has entered into a partnership with Pinterest, a leading global platform for inspiration and discovery. Pinterest will leverage InMarket’s award-winning Lift Conversion Index measurement solution to help advertisers maximize the effectiveness of their advertising on the platform.
Triton Digital Announces YouTube Integration With Podcast Metrics
Triton Digital, the global technology and services leader to the digital audio, podcast, and broadcast radio industries, announced its data integration with YouTube. Triton Digital has integrated YouTube views of podcast episodes into Triton Podcast Metrics, one of the first IAB-certified podcast measurement services in the industry, so publishers can now view how their content is consumed on YouTube in conjunction with their overall podcast downloads.
-
In Marketing Analytics news this week…
Automated Creative Launches New Interface Incorporating ChatGPT
Automated Creative, the creative effectiveness platform, has rolled out a set of major new features and planning tools in the latest evolution of its technology. This in-platform build allows brands to deploy scaled creative effectiveness tests into their digital media, able to be managed in one place from creative build, to trafficking, tracking and measurement. The update also includes the incorporation of ChatGPT in an easy-to-use, updated grid-style interface which enables brands to understand what’s working in their advertising and respond in real time.
LogicGate Strengthens Executive Team With New Chief Marketing Officer To Drive Strategic Growth Initiatives
LogicGate, a leading provider of next-generation Governance, Risk, and Compliance solutions through its acclaimed Risk Cloud platform, proudly welcomes Jonathan Skinner as Chief Marketing Officer. With the appointment of Skinner, LogicGate bolsters its senior leadership team, bringing in industry veterans to fuel its impressive growth trajectory and establish itself as a market-leading provider of innovative GRC solutions.
-
In Mobile Tech news this week…
SeenThis To Bring Adaptive Streaming And Data Transfer Measurement To GroupM’s Media Decarbonization Effort
SeenThis today announced a global partnership with GroupM, WPP’s media investment group, that will allow the world’s largest media buyer to reduce and avoid unnecessary carbon emissions from digital advertising. The groundbreaking collaboration will enable GroupM and its agencies to leverage SeenThis’ expertise and proprietary technology to manage and minimize carbon emissions from creative delivery while improving the performance of display advertising campaigns.
LoopMe, a leading technology company that uses artificial intelligence to improve brand advertising performance, announced that it has joined the Network Advertising Initiative, the leading self-regulatory association comprised exclusively of third-party digital advertising companies.
-
In Martech Content news this week…
Stagwell Marketing Cloud’s PRophet, the first and only generative and predictive AI SaaS platform built by and for PR professionals, and Multiview, a leader in B2B digital marketing and publishing solutions, announced a new partnership to revolutionize PR for trade and professional associations. As associations face an increasingly crowded media environment, PRophet’s generative AI-powered feature ‘Taylor,’ provides them with advanced, data-driven technology that will make their communications more resonant, engaging, and effective.
Optimizely Named a Leader in Content Management Systems by Industry Research Firm
Optimizely, the leading digital experience platform provider, announced it has been named a Leader in The Forrester Wave Content Management Systems, Q3 2023. This news follows Optimizely’s recent introduction of Content Graph capabilities to its composable Content Management System that can be leveraged in a headless, traditional, or combined manner.
Article of the Week
The Definitive Guide To API Management: 7 Must-Know Features
Application Programming Interfaces have become essential elements for connecting systems, facilitating seamless data sharing, and encouraging creativity in the constantly changing technological and digital transformation landscape. To realize their full potential and promote economic success, businesses must manage and govern APIs properly.
The article discusses the structural makeup of API management platforms, their main advantages, and how they assist in resolving typical problems.
In a world dominated by microservices, application programming interfaces are an essential component of how services interact with one another. Many enterprises are built or operated by groups that rely on APIs. 56% of business executives agree that APIs enable them to create better digital goods and experiences. Additionally, managing APIs is another difficult chore despite their importance.
Interview of the Week
MarTech360 Interview With Chelsea Rider, Marketing Director at Impartner
In this enlightening conversation, Chelsea Rider, Director of Marketing at Impartner, talks to us about working at the top Partner Management firm, how she encourages her award-winning team to work, and the significance of automation in marketing. With her extensive experience spanning from computer software to brand management, Rider shares some lessons for executing effective growth marketing strategies and connecting with you customers, while telling us about her latest Amanda Montell read.
Chelsea Rider is Director of Marketing at Impartner, the world’s most adopted Partner Relationship Management and Marketing Automation platform. She holds direct experience in both B2B and B2C brand management and marketing strategy. In 2022 the Association for Marketing and Communication Professionals granted Chelsea’s work a Gold MarCom award and in 2023 she was recognized as a top Marketer of the Year by Utah Business.
Comments are closed.