MarTech360’S Weekly News Roundup Featuring GumGum, Workato, Echo360, SE Ranking And More!

NewsMarketing AutomationMarTech Analytics
By Krutika Parmaj
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Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Workato Announces New and Improved Automation League Partner Program

Netsertive, a marketing technology provider that enables franchise brands and multi-location businesses to execute localized digital marketing at scale, has once again achieved Premier Partner status in the Google Partners program.

GumGum appoints new staff members across Germany

GumGum announces new hires in Germany, with Kalina Kehayova joining as Digital Executive and Larissa Jürges as Programmatic Solutions Manager, as the contextual-first, global digital advertising platform continues to attract strong interest from advertisers across the DACH region.

Rain the Growth Agency Names Mark Yesayian First Chief Strategy Officer

Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced the promotion of Mark Yesayian to Chief Strategy Officer. In this new role, he will serve as a cross-functional strategic lead and execute initiatives that support the agency’s business and growth strategy.

Entravision Announced as the Authorized Sales Partner of Meta in Mongolia

Entravision, a leading global advertising solutions, media and technology company, announced that its Asia-based digital business unit has become the Authorized Sales Partner in Mongolia of Meta, the company that owns Facebook, Instagram and WhatsApp.

Ryff Secures Pilot with Comcast After Winning the LIFToff VideoAI Challenge

Ryff, a tech startup leading the charge in virtual product placement, announced it will pilot its technology with Comcast after emerging as the top startup from the 2022 LIFToff VideoAI Challenge. The Ryff team will work with Comcast Technology Solutions (CTS) to partner to deliver next-gen video advertising experiences.

Echo360 Learners See Potential in Generative AI Technology

Echo360, the most comprehensive, global, SaaS-based video platform for creating, delivering, and measuring learning engagement outcomes in any learning environment, reports its higher education users around the world as being more hopeful than skeptical about the influence of generative artificial intelligence (AI) and popular applications like ChatGPT.

MessageGears Report: Consumers Demand More Personalized Marketing Messages

MessageGears, the leading customer engagement platform for big consumer brands, has completed research on consumer marketing preferences. A key takeaway from the MessageGears Consumer Engagement Report is that consumers are far more likely to engage with brands that recognize them on a personal level.

Kameleoon offers the most advanced Google Analytics 4 integration for A/B testing

North America’s fastest-growing optimization solution, Kameleoon, offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing.

SE Ranking Academy launches free Content SEO course to help users create high-performing content

SE Ranking, a global tech company that delivers comprehensive SEO software, launches a free Content SEO course at SE Ranking Academy. SE Ranking’s free content marketing course will teach you how to create high-performing content that both search engines and website users will love.

Leading Open-Source Headless Content Management System Launches Strapi Cloud

Strapi, the leading open-source “headless” content management system (CMS), announced the release of Strapi Cloud, making it the only vendor on the market offering both a self-hosted and cloud version of the same CMS. Strapi Cloud is a fully managed and collaborative platform for building, deploying, and managing Strapi applications empowering developers to create omnichannel experiences faster without the hassle of managing servers and configuring or upgrading services as part of their composable architectures.

Article of the Week

The Best Free And Paid CRM For Coaching Business

CRM For Coaching BusinessCoaching is all about building and maintaining productive relationships with your clients, which must be maintained in between sessions.

While most of the best CRM for coaching business whether free or paid include basic information such as a client’s contact information and interaction history, coaching businesses that want to have the greatest and longest-lasting impact on their clients’ lives require a tool that provides more detailed engagement information.

How Are Media Buying Platforms Integral To Contemporary Branding

Media Buying PlatformsBranding is the bread and butter of a business, especially in digital marketing. So, what if I tell you that branding at the correct place, correct audience and for the correct time will ensure a perennial river of revenue for your business?

If this sounds like something that you want to explore, read on to understand how these right actions by your brand take you to the right audience.

Krutika Parmaj 177 posts 0 comments

Krutika is a digital marketing and content specialist with a passion for writing and understanding the latest trends in Marketing Technology. She is an expert in creating marketing content that is not just informative but also compelling. She is a Tech and MarTech storyteller with a keen eye for smart business practices. Additionally, she is responsible for writing, creating, and executing content marketing campaigns to find new customers and keep the ones that we have already engaged.

Krutika loves the mountains but when on the ground she loves to unwind with a great cup of tea and have a pumped up playtime session with her pet dog.

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