MarTech360’S Weekly News Roundup With accessiBe, Meta, Adomni, INVNT And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

accessiBe Enhances E-Commerce Accessibility with New Shopify App Launch

In a move to further streamline the process of making e-commerce sites more accessible for people with disabilities, accessiBe has announced the release of its accessibility app, available to purchase for merchants via Shopify, one of the world’s leading content management systems.

Thousands of online stores hosted on Shopify are already leveraging accessiBe’s solutions to achieve and maintain better web accessibility. This newly introduced app is designed to make the purchase and installation process even smoother, simplifying the user experience by seamlessly integrating accessiBe’s app into the merchant’s store.

Ordergroove and commercetools Partner to Power Recurring Revenue for Enterprise Brands and Retailers

Ordergroove, the leader in subscription solutions for retailers and direct-to-consumer brands, together with commercetools, proudly announces the launch of their integration, further empowering fast-growing brands and retailers to unlock recurring revenue. This strategic integration will further help commercetools customers thrive in the rapidly evolving retail and eCommerce landscape. As businesses increasingly recognize the importance of establishing recurring revenue, Ordergroove’s commercetools integration emerges as a game changer, streamlining the implementation and management of subscriptions.

• In Social Media Technology news this week…

Hock E. Tan and John Arnold to Join Meta Board of Directors

Meta announced that Hock E. Tan and John Arnold have been elected to the company’s board of directors, effective immediately.

Mark Zuckerberg, Founder and CEO of Meta, said, “I’m excited to share that Hock Tan and John Arnold are joining Meta’s board of directors. As we focus on building AGI, having directors with deep expertise in silicon and energy infrastructure will help us execute our long term vision.”

Banuba Video Editing SDK Uses the Rise of User-Generated Content to Create Video Apps

In today’s digital age, user-generated content has become a dominant force in the online world. People are constantly creating and sharing videos, seeking new ways to express themselves creatively. Banuba’s Video Editor SDK taps into this trend, enabling developers to build cutting-edge video editing applications that cater to the needs and desires of modern content creators.

• In Mobile Tech news this week…

Adomni and Kochava Unveil New Solution For CTV To Drive Incrementality

Kochava Summit – Adomni, the global leader in programmatic digital out-of-home (DOOH) advertising, and Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced a groundbreaking new partnership: Outside In by Adomni. This innovative program empowers advertisers running connected TV (CTV) campaigns to enhance results with new retargeting capabilities from audiences exposed to video ads in the real world.

InterDigital and Broadpeak Announce Collaboration on MPEG V3C Standardized Content Distribution At…

InterDigital, Inc, a mobile, video and AI technology research and development company, and Broadpeak , a global leader in CDN and advanced video streaming solutions, announced a collaboration to develop content delivery networks capable to stream MPEG Visual Volumetric Video-based Coding (V3C) immersive content at scale.

Volumetric video is a critical component in the creation and enjoyment of increasingly immersive experiences and the MPEG V3C standard defines the general mechanism for coding and streaming volumetric content. Unlike traditional video, volumetric video is comprised of a sequence of frames, where each frame is a 3D representation of a real-world object or scene capture from a moment in time.

• In Marketing Analytics news this week…

INVNT Further Expands Service Offerings in Event Management Sector, Reinforcing Industry Leadership

INVNT, the global leader in live brand storytelling, is proud to announce the continued expansion of its service offerings within the event management sector. This strategic enhancement includes a comprehensive suite of services encompassing logistics, operations planning, and project management, aimed at delivering unparalleled experiences for both physical and virtual audiences worldwide.

Bluecore Introduces Customer Movement Technology and Services Proven to Drive Retail and DTC Brand…

Bluecore, a retail shopper identification and customer movement technology, has announced the launch of its proprietary Customer Analytics product and Customer Movement Assessment services. Together, these solutions empower retailers to move from a channel-led marketing approach to a customer-centric strategy through unique customer insights and action plans to increase revenue in any macro environment. This launch further positions Bluecore as the leader in enabling retailers to identify more shoppers and impact performance metrics like conversion rate, retention rate, repeat purchase rate and more among specific cohorts of customers.

• In Martech Content news this week…

Blackbird.ai Launches Groundbreaking Context-checking Product Designed To Help Guide Users Through…

Blackbird.AI, the leader in protecting organizations from narrative attacks created by misinformation and disinformation, announced the limited release of Compass by Blackbird.AI today. This innovative, AI-powered context-checking product is designed for everyone who wants clarity and context around questionable information in today’s noisy and manipulated digital ecosystem.

Seekr Civility Score™ Awarded Patent for Automatic Scoring and Analysis of Audio Content

Seekr, an artificial intelligence company specializing in transparent content evaluation and generative AI, announced today the U.S. Patent and Trademark Office (USPTO) has issued it a new patent (No. 11,893,981) for developing a novel scoring system that identifies personal attacks in online audio content. Beginning with podcasts and extending to transcripts, closed captioning, audible books, and social media, Seekr AI contextually evaluates audio and generates a Civility Score™ that reflects the volume and severity of attacks within each piece of content.

Article of the Week

Marketing Metrics: A Beginner’s Guide [Examples]

Whether you’re starting fresh or want to improve your current marketing efforts, understanding the right marketing metrics is key to success. After all, how can you know if your strategy is working without clear goals? Effective marketing requires tracking numbers and analyzing data—it’s more science than guesswork.

Many businesses focus on basic metrics like website traffic, but that’s just scratching the surface. By digging deeper into advanced metrics, you can uncover valuable insights and find ways to make your marketing efforts even better.