MarTech360’S Weekly News Roundup With AVOW, Emplifi, LoopMe, Zeotap And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

AVOW Names Melissa Bohlsen as New Chief Marketing Officer

Melissa will lead AVOW’s marketing team, bringing over 15 years of experience in the mobile industry. Formerly the Vice President of Marketing at Adjust, Melissa played a significant role before its acquisition for a monumental $1 billion in 2021, Melissa’s strategic prowess extends beyond Adjust to her role devising digital strategies for BCG Digital Ventures, Boston Consulting Group’s dedicated business-building arm in Germany. During her noteworthy stint as Global Marketing Director for Glispa, Melissa contributed to the company’s prominent rise in the mobile marketing landscape, attracting industry attention and resulting in a substantial $100 million acquisition in 2015.

GroupBy’s Industry Leading Next-Generation eCommerce Search and Product Discovery Platform Now…

GroupBy Inc., a SaaS-based eCommerce search and product discovery leader, announces the launch of its AI Search & Discovery app, now available on the Shopify App Store. Shopify merchants can leverage the power of true AI through GroupBy’s platform that is powered by Google Cloud Discovery AI to maximize sales with unmatched search results.

GroupBy’s next-generation eCommerce Search and Product Discovery platform allows Shopify merchants to easily deliver relevant, buyable, personalized search results and product recommendations that are optimized for revenue. Shopify merchants can try GroupBy’s next-generation platform for free for the first 30 days, or up to 10,000 search queries.

• In Social Media Technology news this week…

Emplifi Reports Instagram Reels Outperformed All Other Video Content Across Instagram, Facebook, and…

Emplifi, a leading customer engagement platform, released video performance data for branded Instagram Reels, Facebook Reels and videos, and TikTok content, offering advertisers valuable insights as they develop social media marketing strategies for the year ahead. After analyzing 2023 video performance for thousands of brand-owned social media accounts using the Emplifi Social Marketing Cloud, Emplifi discovered Instagram Reels are generating massive results for advertisers, outperforming all other types of video content, including branded TikTok videos and Facebook video content.

Pixability Announces that Leading Cultural Impact Agency Black Menswear Becomes an Official Creator…

Pixability, the leader in brand suitability and contextual targeting solutions for advertisers on YouTube, announced that Black Menswear, an award-winning cultural impact agency that connects leading brands with black creators, has become an official partner of the Inclusive Media Initiative. The Initiative, which was launched in October, gives diverse YouTube creators the power to self-identify the communities that they represent so that advertisers can, for the first time, direct their advertising investments to targeted, self-identified diverse creator channels. Black Menswear becomes the first official creator partner that is focused on specifically empowering black creators and, in turn, remedying the pay gap across different creator constituent groups.

• In Mobile Tech news this week…

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, announced that it has been granted two patents for the novel technology enabling its Intelligent Marketplace for buyers and sellers. The first patent, “Automated Hybrid, Optimized Advertising Auction System and Method,” is for LoopMe’s innovative approach to advertising auction bid floor and bid value optimization in real-time, a method that is outperforming human operators and other systems in operation. The patent has been validated against state of the art research by big tech and major universities at AdKDD, one of the biggest global machine learning conferences, along with receiving the best paper award at the event.

Innovid Names Dani Cushion as Chief Marketing Officer

Innovid, an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear, connected TV, and digital, announced the hire of Dani Cushion as Chief Marketing Officer (CMO). Based in Atlanta, she will report to Dave Helmreich, Chief Commercial Officer. In this role, Cushion will be responsible for leading Innovid’s global marketing and communications, elevating Innovid’s offerings and position in the market with a strategic focus on driving significant company growth.

• In Marketing Analytics news this week…

Zeotap CDP Introduces Non-Customer Entity Data to Expand the horizon beyond customer data

Zeotap CDP, the easy, secure, and impactful Customer Data Platform, is thrilled to introduce its  “Non-Customer Entity Data” feature. This innovative tool marks a significant leap in the realm of customer data platforms (CDPs), enabling businesses to integrate and activate both customer and non-customer entity data with unprecedented ease.

The Non-Customer Entity Data feature is a transformative approach that broadens the scope of data integration beyond traditional customer-centric identifiers. It encompasses transactional data, account information and product catalogue details, providing a more holistic view of the customer. This comprehensive understanding is crucial for developing effective marketing strategies.

Alarum: NetNut’s SERP Scraper API Gains Momentum with the Onboarding of Several New Customers

Alarum Technologies Ltd, a global provider of internet-access and web-data collection solutions, announced that NetNut Ltd., its wholly owned subsidiary, has won several new customers to use its advance Search Engine Results Page Scraper Application Programming Interface (“API”).

“We are pleased with the onboarding of new customers to our most advanced product. Since its launch just two months ago, our SERP Scraper has gained traction in the market, attracting a diverse range of customers,” said Shachar Daniel, Alarum’s Chief Executive Officer. “The new customers range from existing to entirely new customers of NetNut. This evolution aligns perfectly with our vision at the time of introducing this product, to offer additional advanced solutions to our current customer base and attract new customers seeking the innovation and advantages of our SERP Scraper.”

• In Martech Content news this week…

Mintegral Announces Registration to IAB’s Europe’s Transparency and Consent Framework,…

Mintegral, Mobvista’s programmatic advertising subsidiary, announced today that it has been approved as the latest vendor to join IAB Europe’s Transparency and Consent Framework (V2.2 TCF). Mintegral has also launched updated SDKs to support the Google User Messaging Platform (UMP) and ensure compliance with the additional data protection regulations.

Mintegral’s updates align with GDPR and reflect changes beginning January 16, 2024, when all partners using Google publisher products are required to use a Google-certified Consent Management Platform (CMP) which integrates with the TCF when serving ads to users in the European Economic Area (EEA) or the UK.

Brightcove appoints new CMO and CRO, and creates COO position

Brightcove, the world’s most trusted streaming technology company, announced two additions and a new role to its executive leadership team. Kathy Klingler has been named Chief Marketing Officer (CMO), and Jim Norton, Chief Revenue Officer (CRO), effective January 8, 2024. Additionally, Brightcove’s current Chief Strategy and Corporate Development Officer, David Beck, will assume the expanded role of chief operating officer (COO).

Article of the Week

A Beginner’s Guide to AI in Programmatic Advertising: Everything You Need to Know

Digital advertising has become increasingly popular as the preferred advertising method. With a vast number of individuals owning digital devices, it’s no surprise that digital advertising has taken massive leaps in the past few years. Predictions suggest that more than 320 million people in the US will own smartphones by 2025. Americans are gradually transitioning from traditional media to digital media consumption. The average daily digital media usage in the U.S. is projected to rise from 439 minutes in 2022 to nearly eight hours by 2025.