Brightcove, the world’s most trusted streaming technology company, announced two additions and a new role to its executive leadership team. Kathy Klingler has been named Chief Marketing Officer (CMO), and Jim Norton, Chief Revenue Officer (CRO), effective January 8, 2024. Additionally, Brightcove’s current Chief Strategy and Corporate Development Officer, David Beck, will assume the expanded role of chief operating officer (COO).
“With the addition of Kathy and Jim and the evolution of David’s role, our world-class executive leadership team is poised to continue serving our global customer base and drive innovation across our business,” said Marc DeBevoise, CEO of Brightcove. “Each of them brings an invaluable skill set from the media, enterprise and SaaS sectors that will play a key role in our continued growth and further establish Brightcove as the leading technology company.” most reliable streaming in the world”.
As Chief Marketing Officer, Klingler will be responsible for developing and executing a global marketing strategy that leverages data, insights, creativity and connectivity to drive growth, increase brand awareness, increase customer acquisition and build customer loyalty. He brings a track record of global success to Brightcove, having previously held marketing leadership roles at large enterprise organizations across multiple industries, including Blue Cross Blue Shield of MA, Santander Bank, KPMG, Fidelity Investments, John Hancock, Kaplan Higher Education, and the company. of Rapid7 cybersecurity software. She will report directly to Marc DeBevoise, CEO of Brightcove.
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“I am thrilled to join Brightcove to continue its unprecedented leadership in the streaming technology space,” said Klingler. “Throughout my career, I have prioritized crafting compelling strategies that connect with people and drive tangible results. “I look forward to advancing that work with my new colleagues as we chart the promising future of our company.”
As CRO, Norton will be responsible for Brightcove’s revenue organization, including managing global sales and customer success, as well as driving and executing the company’s go-to-market strategy. Norton brings more than 20 years of sales leadership experience in media, advertising, SaaS and marketing technology at leading companies including Condé Nast, AOL/Verizon, Google, Tribune Broadcasting and Flowcode. He will report directly to DeBevoise.
“Throughout my career, I have had the opportunity to work in various sectors and verticals on a global scale. Brightcove represents the perfect intersection of everything I’ve been working for, and I can’t think of a better fit,” said Norton. “I’m excited to join this exceptional leadership team and build on our heritage as the most trusted streaming company. world as we increase global sales and revenue generation.
David Beck has been director of strategy and corporate development and interim director of marketing. In addition to his current role, he took on new and expanded responsibilities as COO. As COO, Beck’s responsibilities include corporate development and strategy, technology and channel partnerships, data engineering, strategy and analytics, revenue and marketing operations, and ad monetization. He will focus on advancing the execution of Brightcove’s strategy, driving operational excellence, fostering greater cross-functional collaboration across the organization, and leading operational transformation and growth initiatives.
SOURCE: Businesswire
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