MarTech360’S Weekly News Roundup With Birdeye, Nielsen, RWS Group, MGID, FluentStream And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

MGID Introduces CPA Tune

MGID, the global advertising platform, has launched CPA Tune, a next-generation, self-optimizing solution designed to supercharge conversion rates across native advertising campaigns. Powered by advanced machine learning, CPA Tune dynamically adjusts bids in real time, enabling advertisers to drive higher performance outcomes with less manual input.

LocaliQ Launches Conversational Voice AI to Revolutionize Lead Engagement

LocaliQ, the Digital Marketing Solutions (DMS) arm of Gannett Co., Inc., has introduced its newest innovation—an advanced AI-powered Voice Agent—now available within the Dash™ by LocaliQ platform. Designed to streamline lead engagement and customer acquisition, this new voice capability enhances Dash’s existing AI SMS functionality, offering businesses a true omnichannel approach to customer communication.

• In Social Media Technology news this week…

• In Customer Experience news this week…

8×8 Introduces Verif8: A Smarter, Simpler Way to Secure Customer Interactions

8×8, Inc. , a leading provider of an integrated platform for customer experience (CX) that unites Contact Center, Unified Communications, and CPaaS solutions, has announced the launch of 8×8 Verif8—a seamless, omnichannel One-Time Password (OTP) solution that delivers fast, secure authentication for businesses of all sizes.

Forrester Unveils the Total Experience Score: A Unified Metric for Measuring Brand and Customer Experience Alignment

Forrester announced the launch of its Total Experience Score, a pioneering metric designed to assess how effectively companies align their brand promise with both customer and noncustomer experiences. Released as part of the Global Total Experience Score Rankings, 2025, the new framework underscores the business value of integrating brand experience (BX) and customer experience (CX).

• In Mobile Tech news this week…

JWP Connatix Names Chris Maccaro as Chief Revenue Officer

JWP Connatix, a leading video technology and monetization platform, announced that Chris Maccaro has joined the company as Chief Revenue Officer. In this new role, Maccaro will oversee global revenue strategy and execution across the company’s suite of video technology and monetization solutions.

AUDIENCEX Unveils AXi 2.0 at Cannes Lions 2025, A Groundbreaking Leap in Predictive, AI-Generated Campaign Testing

AUDIENCEX announced the launch of AXi 2.0, its most advanced and transformative AI-powered performance platform to date, debuting at the Cannes Lions 2025. At the center of this release is AXi Simulator, powered by SONA Intelligence, a new predictive automation engine that enables marketers to simulate, test, and activate campaigns with unmatched speed and precision—ushering in a new era of predictive, real-time marketing.

• In Marketing Analytics news this week…

Nielsen Launches CTV Ad Spend Data into its Ad Intel Product

Nielsen, a global leader in audience measurement, data, and analytics, has announced the integration of Connected TV (CTV) ad spend data into its flagship Ad Intel platform. This enhancement deepens Nielsen’s position as a trusted authority in cross-platform advertising intelligence, delivering a more holistic view of media investment across the evolving CTV landscape.

FluentStream Unveils AI-Powered Video Conferencing to Elevate Business Communication

• In Martech Content news this week…

RWS Acquires Papercup’s IP to Power Next-Gen AI Dubbing for Enterprise Clients

RWS, a content solutions company powered by technology and human expertise, has acquired the intellectual property behind Papercup’s breakthrough AI dubbing technology – known for its unique ability to reproduce a speaker’s tone, pace and emotion faithfully.

WordPress Vip Launches The Next Chapter In Enterprise CMS

WordPress VIP, the Open & Intelligent Experience Builder, built for the demands of enterprise, introduced a suite of new capabilities that challenge what enterprise content platforms can do. While traditional platforms remain complex, rigid, and dev-dependent, WordPress VIP brings a different approach—pairing the intuitive ease of consumer apps with the performance, scale, and security enterprises require.

Article Of The Week…..

How to Integrate AI Sales Automation with Your CRM for Maximum ROI

For years, we’ve poured resources into our CRMs, the central nervous system of sales. Many marketing leaders see a gap, even with better pipelines and customer insights. Forecasts are unclear. Reps struggle with too much admin work. Personalized engagement seems out of reach. The culprit? Static data and manual processes strangling potential. Enter AI sales automation. It’s not a replacement; it’s a dynamic catalyst. It turns your CRM from a basic record-keeping tool into a strong engine for steady revenue growth. Integrating these forces is more than an IT project. It’s a key strategy for CMOs, VPs of Marketing, and marketing leaders. They want to succeed in a crowded and demanding market.

Top Generative AI Tools You Might Be Missing Out On: From Copywriting to Visual Ads

For more than fifteen years, I’ve tracked major changes in B2B technology. In my experience, I’ve seen many ‘next big things.’ But I rarely see a wave as powerful as generative AI. It’s more than just another tool; it’s changing the marketing world. Every CMO, VP of Marketing, and department head must pay attention. The pressure to do more, personalize deeper, and move faster is relentless. Generative AI offers not just relief, but a potential strategic advantage. Yet, navigating this burgeoning ecosystem can feel overwhelming. Forget dry lists and rigid rankings. Let’s explore key generative AI tools. We’ll group them by format and use. These tools should be on every marketing leader’s radar.