MarTech360’S Weekly News Roundup With Coveo, illumin, Jellyfish, Amplitude And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Montreal to Become the Nexus for Global Commerce Innovators at Lightspeed Oxygen Summit Next Week

Lightspeed Commerce Inc. plans to welcome over 300 independent business owners, partners and Lightspeed leaders from around the world to the Lightspeed Oxygen Summit, an invitation-only three-day conference in the heart of Montreal. Powering the world’s best businesses, Lightspeed is the unified POS and payments platform for ambitious entrepreneurs who wish to accelerate growth, provide the best customer experiences and become a go-to destination in their space.

Coveo announces new AI and Generative Answering capabilities to power individualized, trusted, and…

Coveo a market-leading platform that enables individualized, connected, and trusted digital experiences at scale with Semantic search, AI recommendations, and GenAI answering, today announced more than 15 new enhancements to the Coveo platform™. These innovative enhancements strengthen the Coveo composable AI Search and Generative experience platform to improve digital experiences across commerce, service, website and workplace to deliver superior business outcomes for enterprises.

• In Social Media Technology news this week…

illumin Announces Integration of its Journey Advertising Platform with Meta Facebook and Instagram…

illumin Holdings Inc, a Journey Advertising technology company that empowers marketers and lets them make smarter decisions about communicating with online consumers, introduced new functionality for its journey advertising platform by establishing a fully integrated connection with Meta to provide new Facebook and Instagram capabilities allowing end-to-end Social Advertising.

IZEA Introduces Dynamic Content Requests in IZEA Flex

IZEA Worldwide, Inc, the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies,  announced the release of Dynamic Content Requests in IZEA Flex, its comprehensive influencer marketing platform. With Dynamic Content Requests, marketers using IZEA Flex can solicit content submissions from both the paid influencers they work with as well as those creators who are publishing content about their brand organically. The new feature adds to IZEA Flex’s seamless creator experience that allows marketers and creators to collaborate with ease.

• In Mobile Tech news this week…

Jellyfish unveils innovative 3D DOOH for Deckers Brands’ UGG® in iconic New York City location

Leading digital marketing business Jellyfish today announces the rollout of an attention-grabbing 3D digital out-of-home (DOOH) campaign for the UGG® brand’s new winter lifestyle collection, to be displayed on the iconic Nasdaq and Midtown Financial LED billboards, owned by the vendor Branded Cities, in New York City’s Times Square. The Southern California-based global lifestyle brand is the first footwear brand to advertise on the new Midtown Financial board, Branded Cities confirms.

PubMatic and FreeWheel Announce Integration of PubMatic’s Activate

PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, announced a new integration partnership with FreeWheel, a global technology platform for the television advertising industry. Through this enhanced integration, PubMatic’s Activate will now have direct access – through FreeWheel – to premium publisher connected television ad inventory.

• In Marketing Analytics news this week…

Introducing Insights Portal from aytm: An innovative new way to connect consumer survey data

aytm, the leading agile consumer insights platform for some of the world’s most notable brands, creative agencies, and marketing consultancies, is thrilled to announce the launch of their highly anticipated Insights Portal. The groundbreaking new solution is set to increase the value of every survey run by offering a comprehensive longitudinal view for trackers and a dashboard overview for an entire portfolio of concepts.

Amplitude Brings Full Power of Digital Analytics to Every Team for Less

Amplitude, Inc., a leading digital analytics platform, announced the launch of Amplitude Plus, a new self-service offering that puts more capabilities from its platform into the hands of more teams at a lower cost. With Plus, businesses of all sizes gain access to the most powerful features of Amplitude’s Digital Analytics Platform to deliver better digital experiences and drive better outcomes.

• In Martech Content news this week…

Catch+Release Names Its First Chief Technology Officer, Jim McCollom

Catch+Release, the content licensing marketplace for brands and creators, announced the promotion of Jim McCollom to the position of Chief Technology Officer (CTO) from Head of Product + Engineering. As a seasoned innovator and strategic leader with a deep technical background, McCollom will continue to drive Catch+Release’s marketplace capabilities to meet the needs of large to mid size brands and protect content creators through fair compensation..

Braze Introduces Feature Flags and Unveils New Low-Code and AI Product Innovations at Ninth Annual…

Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, introduced new product innovations, including Feature Flags, an agile feature management tool that allows brands to create meaningful experiences at scale, which is designed to drive in-product conversions and revenue for brands. Feature Flags pair with the customer journey orchestration to enable brands to deliver and improve personalized experiences in their mobile and web applications. Jon Hyman, Cofounder and CTO of Braze, announced Feature Flags, along with other upcoming product innovations at the company’s annual customer conference, Forge at Metropolitan Pavilion in New York.

Article of the Week

Is Email Marketing Still King in the Digital Realm?

 

Email marketing is a marketing technique that involves sending emails to existing and prospective customers in order to enhance brand visibility, encourage interaction, cultivate potential customers, or generate sales. When it comes to your business, it’s crucial not to overlook or disregard email. If we consider the statistics, there are more than 4 billion email users globally, which accounts for over half of the world’s population! An email marketing campaign is widely adopted by companies ranging from startups to enterprises due to its numerous advantages. Here are some of its benefits.

Interview of the Week

MarTech360 Interview With Shama Hyder, Founder & CEO At Zen Media

I graduated with my master’s degree from the University of Texas at Austin in 2009. I’d done my thesis on Twitter, which was brand-new at the time, and because I’d spent so much time researching it I was aware of all the connections being made on the platform and how people were using it. I knew it would take off and that it would be a real game-changer for companies. So I was going into job interviews talking about how important these platforms would be, and I got rejected—18 times. Business leaders were not taking social media seriously at the time. They just weren’t ready for it.