MarTech360’S Weekly News Roundup With Google Ads, Clay, LivePerson, Kustomer, Seedtag And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Google Ads Introduces A/B Testing for Demand Gen Creatives to Help Advertisers Optimize Performance

Google Ads has announced a powerful new update that allows advertisers to run A/B tests on creatives within Demand Gen campaigns, marking a significant advancement in campaign optimization and performance testing. This new feature aims to help marketers make more informed creative decisions based on real performance data.

Clay Secures $100M Series C to Accelerate the Rise of GTM Engineering

Clay, the leading AI-powered go-to-market (GTM) platform, announced the successful close of its $100 million Series C funding round, bringing its valuation to $3.1 billion. The raise comes just six months after the company’s Series B expansion, underscoring rapid momentum and strong investor confidence.

• In Social Media Technology news this week…

Sprout Social Expands Salesforce Collaboration to Revolutionize Social Customer Care

Sprout Social, an industry-leading provider of cloud-based social media management software, announced an expanded relationship with Salesforce, as the first social media management platform to build a connection with Salesforce Digital Engagement using their Bring Your Own Channel architecture.

• In Customer Experience news this week…

LivePerson & Google Cloud Expand Partnership for AI outcomes & CX

LivePerson, a leading provider of trusted enterprise conversational AI and outcome-driven digital transformation, announced a significant expansion of its partnership with Google Cloud to integrate its advanced AI capabilities directly into the LivePerson Connected Experience Platform.

Kustomer Secures $30M Series B to Accelerate AI-Native Customer Experience Innovation

Kustomer, a pioneer in AI-driven customer service, has closed a $30 million Series B funding round led by Norwest, with ongoing support from Battery Ventures, Redpoint Ventures, and Boldstart Ventures. This latest investment will accelerate the company’s AI product roadmap, enhance platform capabilities, and support rapid scaling to meet surging global demand for next-generation customer experience (CX) solutions.

• In Mobile Tech news this week…

Seedtag Adopts the IAB Diligence Platform, Powered by SafeGuard Privacy

Seedtag, the global neuro-contextual advertising company, announced its adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. This strategic move reflects Seedtag’s ongoing commitment to providing transparency and trust within the digital ecosystem.

PulsePoint Unveils Adaptive Optimization™: AI-Driven Innovation to Maximize Audience Precision

PulsePoint, a leader in healthcare marketing technology, has introduced Adaptive Optimization™, a powerful AI-based solution designed to transform campaign efficiency by targeting the right healthcare professionals and deidentified patient cohorts in real time.

• In Marketing Analytics news this week…

AudienceView Unveils an Embedded Marketing Suite

AudienceView has introduced a fully embedded marketing suite designed to unify ticketing, marketing automation, CRM, and analytics into a single platform tailored for live event organizers.

Qualtrics and PureSpectrum Join Forces to Accelerate Market Insights

• In Martech Content news this week…

SE Ranking Acquires Planable to Deliver Unified SEO and Social Media Strategy

SE Ranking has acquired Planable, a social media collaboration and publishing platform, in a strategic move to unify SEO and social media efforts under one AI-first marketing ecosystem. The acquisition aims to help marketers build cohesive brand visibility across traditional search engines.

Later Introduces Mavely Boosts for 3X Creator Commissions

Later, the global leader powering the creator economy and social commerce for creators and brands, announces the launch of Mavely Boosts, a groundbreaking feature built to reshape the economics of creator commerce.

Article Of The Week…..

Is Direct Mail Advertising Making a Comeback in the Digital Age?

The sheer volume of emails is staggering. Every morning, marketing leaders like you face an avalanche. Hundreds of emails jostle for attention. Social notifications blink incessantly. Digital ads chase us across every screen. It’s a relentless, exhausting barrage. Now, imagine your prospect’s desk. In the midst of sleek monitors and wireless keyboards, a unique piece of mail arrives. It’s carefully designed and textured. It feels different. It is different. In today’s noisy digital world, the envelope stands out. It grabs attention and gets results. Is direct mail, the classic form of targeted outreach, making a strategic comeback? The evidence points compellingly to yes.

How to leverage Relationship Intelligence to Drive Revenue in B2B sales

For years, B2B marketing and sales leaders have aimed for a hard goal: consistent, scalable revenue growth. You’ve invested in strong CRMs. You’ve hired many SDRs. You’ve created great content. You’ve also improved digital strategies. A key part often stays unclear: the complex web of human relationships that moves every deal forward. This isn’t just about LinkedIn connections. It’s about Relationship Intelligence (RI). RI means understanding who knows whom and how they connect. It also looks at how strong those connections are in your target accounts. When used wisely, RI goes from just a bonus to the strongest fuel for your revenue engine.