MarTech360’S Weekly News Roundup With Google, HGS, Wunderkind, The Trade Desk, LG Ad Solutions And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Google Launches Pomelli AI to Empower SMBs in Brand-Driven Marketing

Google Labs has rolled out Pomelli, an experimental AI marketing tool designed to help small and medium-sized businesses create scalable, on-brand campaigns without large in-house teams or budgets.

The Arena Group Builds Publisher-Led Marketplace on Index Marketplaces for Brand-Safe Advertising Inventory

The Arena Group Holdings, Inc. has launched a dedicated marketplace on Index Exchange’s “Index Marketplaces” platform, marking one of the first publisher-led activations on the system.

• In Customer Experience news this week…

HGS Unveils “Interaction Intelligence” to Elevate CX and Strategic Value

Hinduja Global Solutions (HGS) has introduced its new enterprise-grade AI solution, “Interaction Intelligence”, built on its Agent X framework.

Manifest and Aisle Rocket Merge to Launch Unified Full-Service Agency

The recently announced merger between independent agencies Manifest and Aisle Rocket has created a new full-service agency-also named Manifest-that combines brand storytelling, digital experience, performance marketing, and martech execution under one roof.

• In Social Media Technology news this week…

Introducing Later EdgeAI: The Industry’s Most Advanced Predictive Intelligence Solution

Later, the leading influencer marketing partner for enterprise brands, has unveiled Later EdgeAI, a next-generation predictive intelligence engine built natively on the industry’s most comprehensive influencer dataset.

Wunderkind Unveils “Audiences for Meta” to Transform First-Party Identity into Paid Social Precision

Wunderkind has announced the launch of Wunderkind Audiences for Meta, a powerful new integration that enables brands to activate high-intent, first-party audience segments directly within Meta Ads Manager.

• In Mobile Tech news this week…

The Trade Desk Appoints Anders Mortensen as Chief Revenue Officer

The Trade Desk, the world’s leading independent advertising technology company, announced the appointment of Anders Mortensen as Chief Revenue Officer (CRO), effective November 4th.

LG Ad Solutions Debuts Agentiv: An AI-Powered Advertising Technology Platform

LG Ad Solutions has launched Agentiv, a next-generation artificial-intelligence platform designed to streamline and amplify advertising workflows across its Connected TV (CTV) ecosystem.

• In Marketing Analytics news this week…

Treasure Data Launches AI Marketing Cloud to Power Agentic, Data-Driven Customer Engagement

Treasure Data has launched its AI Marketing Cloud. This new solution blends trusted customer data, secure AI agents, and smart activation. This gives marketers powerful tools for personalization and automation.

RingCentral Named Leader in 2025 Gartner UCaaS Report

• In Martech Content news this week…

AWS and Zeta Global Partner to Drive AI-Powered Marketing at Scale

Amazon Web Services (AWS) and Zeta Global have announced a strategic collaboration to bring a unified, AI-driven marketing platform that enables enterprises to process vast volumes of customer data and execute real-time personalized campaigns.

Article Of The Week…..

The Future of Martech Leadership: From Data Management to Strategic Transformation

Despite having cutting-edge tools and accumulating large amounts of data, marketing departments still have difficulties proving their impact on the whole business. The MarTech industry was thought to simplify everything, but it became a noise-filled market with over 8,000 solutions where each vendor claims to be the best but many actually contribute to the confusion. The technology that was initially designed to facilitate marketing has now complicated the whole process even more.

How Adidas Uses Martech to Turn Data into Growth

Have you ever thought of what does it take for brands like Adidas to stay ahead in a world where fast fashion moves faster than loyalty? Looking at Adidas, the sportswear giant isn’t just battling rivals anymore. It’s battling shrinking attention spans, endless choice, and a customer base that expects brands to know them as well as they know their playlists.