MarTech360’S Weekly News Roundup With Google, MNTN, DoubleVerify, PubMatic, Zoom And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Google Introduces “Sponsored” Section in Search with Hide-Ad Option

Google is rolling out a redesigned display for paid search results by grouping all sponsored listings into a single, collapsible section labeled “sponsored” that remains visible as users scroll. This change replaces the prior format where each ad carried an individual label.

Alloy Acquires Hot Sauce to Elevate Martech Capabilities

Alloy has bought the Atlanta digital marketing agency Hot Sauce. This adds more martech and growth marketing skills to its services. The deal lets Alloy combine Hot Sauce’s tech skills, like campaign orchestration and digital transformation, with its own strategy, branding, and performance services.

• In Customer Experience news this week…

Zoom Partners with Oracle to Help Enterprises Scale Customer Engagement

Zoom Communications, Inc. has announced a GTM partnership with Oracle. This aims to help enterprises improve customer engagement. They will focus on faster issue resolution, seamless omnichannel experiences, and smart automation.

Alvaria and SuccessKPI Partner to Embed AI Insights into Contact Center Outreach

Alvaria and SuccessKPI have announced a strategic alliance to provide AI-driven insights and compliance tools for proactive customer experience outreach, combining their strengths to transform contact center operations. The partnership brings together Alvaria’s expertise in regulated outreach and outbound dialing with SuccessKPI’s AI platform.

• In Social Media Technology news this week…

Pulsar Launches Insights Agents for Media and Social Intelligence

We’re introducing Insights Agents in Pulsar to transform how media, social, audience and narrative intelligence are carried out within your teams. We are calling it TeamMates: You can hire skilled collaborators based on the outcomes you need. Each TeamMate has expertise, skills and the ability to make judgements, and is ready to expand the capabilities of your team.

• In Mobile Tech news this week…

MNTN and Haus Bring Science-Backed Proof of Performance to Connected TV

MNTN, a leading tech platform for performance marketing on Connected TV (CTV), announced that Haus is now part of its Measurement Partner Program. Haus is a trusted platform that helps brands measure ad performance. It lets advertisers optimize billions in spending. With data and science, Haus shows the true impact of CTV campaigns.

PubMatic and MNTN Forge Strategic Partnership to Democratize Premium CTV Advertising

PubMatic, a top independent sell-side platform, has teamed up with MNTN. MNTN is a self-serve CTV ad platform. This partnership broadens access to quality CTV inventory. It empowers performance-driven marketers, especially small and medium-sized businesses (SMBs).

• In Marketing Analytics news this week…

Oracle Unveils AI Data Platform, Empowering Customers to Innovate in the AI Era

Oracle announced the general availability of Oracle AI Data Platform, a comprehensive platform designed to help customers securely connect industry-leading generative AI models with their enterprise data, applications, and workflows.

DoubleVerify Expands Global Measurement Capabilities to Include Microsoft Advertising’s Proprietary Inventory and Data

• In Martech Content news this week…

Adobe Delivers LLM Optimizer for Businesses to Boost Visibility Across AI-Powered Chat Services

Adobe has launched Adobe LLM Optimizer. This new solution helps businesses boost their presence and authority in AI search and chat. As generative AI gains popularity, LLM Optimizer helps companies improve their brand visibility. It provides the tools needed to adapt in this changing digital world.

Jasper Brings AI-Powered Content Workflows to Marketers through Salesforce’s AppExchange

Jasper, the AI content automation platform that accelerates content production, maintains brand consistency, and scales campaigns across channels with ease, announced its integration with Salesforce Marketing Cloud. This integration enables marketers to easily generate, personalize, and optimize content at scale within their existing workflows.

Article Of The Week…..

Inside Apple’s Martech Strategy: Lessons in Brand Loyalty and Customer Experience

Apple doesn’t just sell gadgets. It sells a world that works together. iPhones, Macs, Watches, apps, services; they all sync. Start something on one device, finish it on another. It just works even with no ads, no reminders, no pushy marketing. The product does the talking.

People stick around not because of campaigns but because leaving feels like a hassle. Your data moves with you, everything is connected, and privacy is built in. You feel safe. You feel in control. That’s what builds loyalty quietly, without anyone telling you to stay.

The CMO’s Playbook: Driving Revenue Through Martech Integration

Martech tools are everywhere. Over 5000 solutions exist today. The market keeps growing. LinkedIn says it could hit around $836 billion by 2030 with about 12.8 percent growth each year. Most companies are not having trouble buying tools. They are having trouble making them work together.

When systems don’t talk to each other, customer views are incomplete. Campaigns misfire. Money gets wasted. Automation and AI produce fragmented results. It looks like progress, but it is not.