MarTech360’S Weekly News Roundup With GroupM, SugarCRM, Eventbrite, Sinch, Salesforce And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

WPP Appoints Brian Lesser As Global CEO Of GroupM

WPP and GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s leading media investment company. He succeeds Christian Juhl, who is stepping down after five years in the role. Christian will take up a new position with WPP as President, Corporate Development. Brian spent 10 years with WPP including as CEO of GroupM in North America from 2015 to 2017. He will rejoin WPP and begin his new role with GroupM in September 2024. Christian will continue in his existing role until then and support the transition as he moves to his new position.

SugarCRM Makes Powerful Sales And Service Generative AI Capabilities Approachable And Accessible To The Midmarket

SugarCRM, provider of the award-winning intelligence-driven sales automation platform, announced new generative AI capabilities to bring the power of greater customer intelligence and improved productivity to sales and service professionals.Other CRM vendors are integrating generative AI capabilities into their platforms at a substantial cost. In contrast, Sugar offers these capabilities at a price point that enables midmarket enterprises to ably realize the power and potential of generative AI for sales and service.

• In Social Media Technology news this week…

Eventbrite Partners with TikTok to Simplify Event Discovery and Boost Reach for Event Creators

• In Customer Experience news this week…

Sinch Introduces Sinch AI: Revolutionizing Customer Engagement with Intentional Intelligence

Sinch which is pioneering the way the world communicates through its Customer Communications Cloud, announced the debut of Sinch AI. This groundbreaking capability equips forward-thinking businesses with advanced tools to craft smarter, safer, and more efficient conversational experiences, setting them apart in an increasingly competitive market. In today’s fast-paced business environment, the challenges are immense. With customer expectations reaching new heights and market conditions constantly evolving, maintaining customer loyalty remains critical, yet harder than ever.

Salesforce Launches First Autonomous AI Agent to Transform Customer Service

Salesforce announced Einstein Service Agent, Salesforce’s first fully autonomous AI agent. Einstein Service Agent makes conventional chatbots obsolete with its ability to understand and take action on a broad range of service issues without preprogrammed scenarios, helping make customer service far more efficient.  Unlike traditional chatbots — which can only handle specific queries that have been explicitly programmed into their system and don’t understand context or nuance — Einstein Service Agent is intelligent and dynamic.

• In Mobile Tech news this week…

Nielsen’s Ad Intel to provide Custom Advanced Advertising Imagery Analysis

Nielsen, a global leader in audience measurement, data and analytics, has announced that it is using AI object detection software, within its Ad Intel product, to locate and capture logos across advertising materials. This enables Nielsen to give its clients bespoke and tailored advanced insight for their competitor analysis. The use of the object detection technology enables Nielsen to offer comprehensive competitor analysis on logo usage, or any object featuring within an advert, for its clients. The technology can detect a wide range of objects, and its architecture allows for easy customisation and integration. It is highly scalable, and capable of handling large volumes of data.

VIOOH announces new Board Chair Nick Parker

VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced that after five years of service as non-executive Chair of VIOOH, Spencer Berwin – a former Co-CEO of JCDecaux UK – will be stepping down from his position as non-executive Chair and member of the Board of VIOOH. As a succession to Spencer Berwin leaving the Board, Nick Parker has been appointed as Board member and non-executive Chair of VIOOH, effective from 2nd September 2024.

• In Marketing Analytics news this week…

SnapLogic Announces Strategic Partnership with Syndigo to Accelerate Commerce Systems Impact

SnapLogic, the leader in generative integration, announced a strategic partnership with Syndigo, a leading SaaS commerce data management provider, to allow enterprises to more rapidly integrate best-in-class Master Data Management (MDM), Product Information Management (PIM) and content syndication solutions across critical data and transactional systems. With this partnership, Syndigo’s industry-leading PIM and MDM solutions can be seamlessly connected to a broad spectrum of business applications, data stores, and line-of-business system.

Blueshift.Com Joins AWS ISV Accelerate Program To Revolutionize Intelligent Customer Engagement With Smart Data

Blueshift, the leading provider of highly personalized, customer-centric engagement solutions for the world’s leading brands, is thrilled to announce its acceptance into the Amazon Web Services (AWS) Independent Software Vendor (ISV) Accelerate Program. This certification reinforces Blueshift.com’s commitment to leveraging AWS’s cloud infrastructure to deliver innovative and secure customer marketing solutions. The AWS ISV Accelerate Program is designed to help ISVs drive new business and accelerate sales cycles by connecting them with AWS customers and leveraging the AWS Sales organization.

• In Martech Content news this week…

DeepL launches Next Generation LLM that outperforms competitors on translation quality, fluency

DeepL, a leading global Language AI company, announced the launch of its next-generation language model, powered by a highly-specialized LLM technology built specifically for translation and editing. The latest update represents a breakthrough advancement in DeepL’s Language AI platform for businesses and sets a new industry standard for translation quality and performance. The latest results of this new solution significantly raise the bar for AI translation quality, with blind tests showing the DeepL translation is preferred by language experts up to 2.3 times more often than major AI competitors.

CCC Pioneers Collective Licensing Solution for Content Usage in Internal AI Systems

CCC, a leader in advancing copyright, accelerating knowledge, and powering innovation, announced the availability of artificial intelligence (AI) re-use rights within its Annual Copyright Licenses (ACL), an enterprise-wide content licensing solution offering rights from millions of works to businesses that subscribe. The inclusion of AI re-use rights makes the ACL the first-ever collective licensing solution for the internal use of copyrighted materials in AI systems. The license enables participating rightsholders to fulfill the needs of companies that require an efficient way to legally acquire the rights to use copyrighted materials within AI systems for internal use.

Article Of The Week…..

What Is Content Automation and Why Does Your Business Need It?

Content automation is revolutionizing the way businesses create, manage, and distribute content. By leveraging technology and AI-powered tools, content automation streamlines processes saves time, and improves efficiency. From generating articles and blog posts to scheduling social media updates and optimizing content for search engines, automation allows businesses to efficiently handle large volumes of content while ensuring consistency and quality. With personalized content delivery, scalability, and data-driven insights, automated content provides a competitive advantage in today’s fast-paced digital landscape. Let’s learn more.