MarTech360’S Weekly News Roundup With Guideline, Seedtag, LivePerson, Zoom, Smartly, Forsta And More!

NewsAnalytics Cloud Platform
By News Desk
MarTech360’S Weekly News Roundup With Guideline, Seedtag, LivePerson, Zoom, Smartly, Forsta And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Guideline Launches MCP Server to Power Agentic AI Workflows in Media Planning and Buying

Guideline, has announced the launch of its Media Plan Management MCP Server-a new solution designed to enable advertising agencies, media buyers, and enterprise clients to connect their AI agents directly to Guideline’s media plan management platform.

Levitate Raises $16M To Bring AI To Relationship-Based Businesses

Levitate, the AI-powered relationship marketing platform serving more than 8,000 businesses, announced it has raised $16 million in a new funding round, bringing its total capital raised to $71 million.

Zoom Introduces Next-Gen Zoom Virtual Agent to Automate End-to-End Customer Resolution

Zoom Communications Inc. has announced the launch of its latest update of its support tool, called ZVA 3.0. This new model is based on artificial intelligence and is capable of conducting the entire conversation without the need for any assistance from humans.

LivePerson Launches Syntrix, an AI Agent Evaluation and Training Platform for Enterprise Customer Experience

LivePerson has announced Syntrix, a new simulation and evaluation platform that aims to assist enterprises in deploying AI-based customer-facing solutions with enhanced confidence.

Seedtag Welcomes Brendan McCarthy as Chief Marketing & Communications Officer

Seedtag announced the appointment of Brendan McCarthy as Chief Marketing & Communications Officer. McCarthy will oversee Seedtag’s global marketing and communications strategy, supporting the company’s rapid international expansion while driving the evolution of privacy-first, Neuro-Contextual advertising across the open web and CTV.

Smartly Integrates with Amazon DSP to Power AI-Driven CTV Campaign Management and Creative Optimization

A new global integration with Amazon DSP has been launched by Smartly, and this integration will enable advertisers to extend their intelligent video campaigns to premium connected TV (CTV). Advertisers can now activate their campaigns on Amazon’s streaming TV estate, including Prime Video and Fire TV, as well as third-party publishers’ inventory, directly through the Smartly platform.

Forsta Launches AI Market Research Agents to Speed Insight Generation

Forsta, has introduced a new set of purpose-built AI agents designed to streamline the market research process and significantly reduce the time it takes organizations to generate actionable insights.

Nectar Announces MCP Integration, Advancing Enterprise Communications Observability

Nectar Services Corp., a leader in unified communications and contact center observability, announced support for the Model Context Protocol, giving organizations the ability to ask natural questions about the experience of their teams and immediately get real‑time, context‑rich insights in return.

Siteimprove Appoints Jen Jones as Chief Marketing Officer

Siteimprove announced the addition of Chief Marketing Officer Jen Jones to its c-suite. In this role, Jones will align brand, demand generation, product marketing, and customer engagement to accelerate revenue expansion and strengthen Siteimprove’s market leadership in AI-powered, agentic content intelligence platform rooted in accessibility.

Zen Media Launches GEO GPT to Track Brand Visibility in AI-Generated Answers

Zen Media has introduced GEO GPT™, a new analytics tool designed to help companies measure how often their brands appear in AI-generated responses across platforms such as ChatGPT and other generative search tools. As AI increasingly shapes how buyers research vendors and products, the tool aims to give marketers visibility into a channel that has traditionally been difficult to measure.

  • Article Of The Week…..

Why Marketing Ops Will Become the Fastest-Growing CMO Function

Why Marketing Ops Will Become the Fastest-Growing CMO Function

For years, marketing teams believed something very simple. If the creative was strong, the growth would follow. Write a better headline. Produce a smarter ad. Hire a more imaginative agency. That was the formula.

And honestly, for a long time it worked.

But the environment has changed. Every brand now produces content every single day. Social feeds are packed with campaigns. Paid ads chase users everywhere. Email inboxes look like crowded marketplaces. Everyone is competing for the same attention.

Inside Coca-Cola’s Global Martech Governance Model

Inside Coca-Cola’s Global Martech Governance Model

How do you run more than 200 brands across 200 plus countries and still sound like one Coca Cola? And at the same time not get sued in five jurisdictions before breakfast.

That is the real tension. On one side you have global brand identity. The red, the tone, the emotion. On the other side you have local execution. Different cultures, different privacy laws, different consumer behavior. Move too slow and you lose relevance. Move too fast and you break compliance.

News Desk 6270 posts 0 comments
You might also like More from author

Comments are closed.

This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More