MarTech360’S Weekly News Roundup With Hightouch, Cyara, Nexxen, NielsenIQ, Pixalate, Sprinklr And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

NetLine and Demandbase Forge Strategic Integration to Advance Account‑Based Marketing Precision

NetLine and Demandbase have established a strategic partnership and platform integration that is poised to revolutionize the B2B marketing industry through the power of account-based marketing, leveraging the power of the NetLine programmatic lead generation and the account intelligence provided through the Demandbase platform.

Hightouch Unveils Zero-Fee DSP Marketplace Integration to Boost Offsite Media Profitability

Hightouch has introduced a new marketplace solution designed to improve margins and simplify audience monetization. The company announced direct data onboarding integrations with The Trade Desk and Yahoo DSP, enabling media networks to activate and monetize audience segments directly within self-service ad marketplaces-without incurring secondary marketplace fees.

• In Customer Experience news this week…

Cyara Unveils Agentic AI Testing to Strengthen Enterprise Trust in Autonomous Agents

Cyara has brought in an innovative feature that addresses one of the most challenging issues in achieving scalability: trust. The company has announced the official launch of its Agentic Testing and AI Governance capabilities, which will enable businesses to test, monitor, and control the performance of artificial intelligence agents across voice and digital channels before and after they interact with the customer.

AskNicely Launches Ask NiceAI® to Transform Customer Feedback Into Revenue-Driven Action

AskNicely has also announced the launch of its new conversational AI interface, called Ask NiceAI®, which is available in its customer experience solution. The new solution is designed to help multi-location service businesses turn customer feedback into business decisions in a matter of seconds.

• In Mobile Tech news this week…

Nexxen Launches Nexxen TV for True Cross-Platform Planning and Activation

Nexxen, the advertising technology platform powered by unique data and media, announced the launch of Nexxen TV: TV for Today (“Nexxen TV”), a true cross-platform planning and activation solution for the current state of the TV landscape.

DISQO and Comcast Advertising Strengthen TV Attribution Capabilities

DISQO and Comcast Advertising have announced a strategic partnership that seeks to revolutionize measurement for television and streaming ads. This partnership will see DISQO’s deterministic attribution technology integrated into Comcast Advertising’s recently launched Outcomes+ platform.

• In Marketing Analytics news this week…

NIQ Launches Ask Arthur Chat to Accelerate AI-Driven Consumer Insights

NielsenIQ (NIQ) has recently announced its latest innovation, Ask Arthur Chat, an AI-based chat system aiming to make consumer and retail information more easily accessible through natural language queries. The latest announcement represents an expansion of NIQ’s AI capabilities, allowing businesses to pose questions to its data sets on product performance, category trends, and business dynamics.

Pixalate Launches Mobile Seller Trust Index 2.0 to Improve Transparency in Programmatic Mobile Advertising

Pixalate, a prominent platform in the field of ad fraud prevention and privacy compliance, has declared the launch of its Mobile Seller Trust Index (STI) 2.0, a more advanced measurement tool for increasing transparency in the open programmatic mobile app ecosystem.

• In Martech Content news this week…

Zilker Media Launches AI Discoverable PR and Brand Marketing Offering

Zilker Media, an award-winning public relations and brand marketing agency, announced the official launch of its AI Discoverability Ecosystem, a framework that integrates PR, content, and brand marketing strategies to help companies become visible, credible, and recommended in an AI-driven search landscape.

Shutterstock Launches Licensed Content App in ChatGPT, Bringing Commercial-Ready Assets into AI-Native Workflows

Shutterstock, Inc., a family of brands delivering scalable creative and GenAI solutions to help customers fuel great work, announced the launch of its Shutterstock app in ChatGPT, enabling users to discover images, videos, music, and sound effects from one of the world’s largest content collections directly in ChatGPT.

• In Social Media Technology news this week…

Sprinklr and CreatorIQ Partner to Unify Creator, Organic, and Paid Social Media Performance

Sprinklr and Creator IQ have announced a strategic partnership to bring creator marketing, organic social, and paid media into one unified ecosystem. This partnership will enable an integrated solution to be brought to the table, which will then enable the integration of creator intelligence and enterprise social systems, thereby allowing brands to streamline the execution of this campaign, as well as provide cross-channel visibility and enable the scaling of creator-driven growth strategies in conjunction with other marketing efforts.

• Article Of The Week…..

How Marriott Uses Martech to Run the World’s Most Profitable Loyalty Program

Marriott Bonvoy looks like a loyalty program on the surface. In reality, it behaves more like a data engine that quietly drives a significant share of revenue. That difference matters.

Most loyalty programs promise rewards. However, customers rarely stay loyal. In fact, 74% of customers switch brands within a year. That is not a retention problem. That is a system failure.

Loyalty Platforms vs. Native CRM Loyalty Features: Which Drives Deeper Customer Relationships?

In 2024 many brands still ask the same naive question. Is loyalty a feature you turn on in your CRM or is it an engine that drives real customer behavior. This is the core puzzle at the heart of modern commerce. Most companies treat a CRM as the holy grail of customer knowledge then wonder why engagement stays flat and loyalty feels shallow.