MarTech360’S Weekly News Roundup With IDC, sprout social, MGID, smartcat, GoTo And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

IDC Unveils SaaS Platform to Boost Sales for Tech Providers

International Data Corporation announced the launch of IDC Velocity for Sales, a first-of-its-kind SaaS platform that enables Sales and Revenue Operations teams, in partnership with their Sales leaders, to create winning territory and account plans through a single source of trusted market, competitive, and buyer data. Leveraging decades of tech market intelligence, IDC Velocity for Sales is a powerful platform that streamlines sales professionals’ planning and removes risk from critical decisions that directly impact growth strategies.

Connectly Secures $20M Series B to Expand AI Conversational Commerce

Connectly, the leader in conversational commerce, announced its $20 million Series B investment led by Alibaba, with participation from Unusual Ventures, Volpe Capital, RX Ventures, Falabella Ventures and Philippos Kourkoulos Latsis. Connectly, which was founded in 2020 by industry veterans from Facebook, Google, Uber, and McKinsey, uses proprietary artificial intelligence (AI) models to help retailers grow their business using personalized two-way customer messages in an increasingly digital-first world.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Sprout Social Introduces New Product Enhancements to Boost Marketing Efficiency, Gather AI-powered Insights, and Improve Social Customer Service

Sprout Social, a leading provider of social media management software, has rolled out a range of new features and AI-driven innovations designed to enhance its platform’s usability, improve its integrations with Salesforce and key social networks, and streamline marketers’ work. These updates, which will be showcased in the upcoming Breaking Ground quarterly event, aim to help marketers stay agile and deliver greater business value.

GoTo Launches GoTo Connect CX: A Comprehensive, AI-Enhanced Customer Experience Platform for Businesses

GoTo has introduced GoTo Connect CX, a powerful and cost-effective solution designed to revolutionize customer communication for small to mid-sized businesses, as well as larger enterprises with multiple locations. This new offering integrates award-winning phone systems with the latest AI tools, providing a seamless customer experience (CX) platform at an affordable price.

• In Mobile Tech news this week…

Boostr and Salesforce Collaborate to Enhance Advertising Management Capabilities

Boostr, a leading advertising management platform for media companies, announced that it’s teaming up with Salesforce, the #1 AI CRM, on a new integration that aims to transform the way media and entertainment companies manage their customer data and streamlines advertising sales operations. By integrating Boostr’s Order Management System (OMS) directly with Salesforce’s Media Cloud, together, the companies will provide mutual customers with faster time to value, better ROI, and more efficient ad campaign execution.

MGID Introduces Unified Solution for Premium Publishers: Monetization, Acquisition, and Engagement

MGID, a global advertising platform, announced the launch of MGID+, an all-encompassing solution designed for premium publishers seeking to navigate the evolving open web landscape. MGID+ integrates monetization, audience acquisition, and engagement tools into one comprehensive suite, supported by real-time data on advertising, website, and content performance.

• In Marketing Analytics news this week…

Havas acquires DMPG to power clients’ data and tech transformations

Havas announces the acquisition of global digital data agency DMPG to help power its clients’ marketing transformations and unlock untapped value from advertisers’ data and technology investments. Havas’ clients across its three global practices, Media, Creative and Health, will now have access to data capabilities that deliver and measure unprecedented business impact across their omnichannel marketing activities. DMPG will join the organization under Havas Media Network’s data, tech and analytics consultancy, CSA.

Confluent Expands Data Streaming Capabilities with WarpStream Acquisition

Confluent, the leading name in data streaming, has announced its acquisition of WarpStream, a platform compatible with Apache Kafka® that specializes in Bring Your Own Cloud (BYOC) data streaming. This move enables Confluent to offer real-time data streaming solutions across various environments—whether on-premises, in the cloud, or through a customer’s own cloud infrastructure.

• In Martech Content news this week…

Smartcat Raises $43M Series C to Expand Enterprise Language AI

Smartcat, the enterprise language AI platform, announced $43 million in Series C funding to accelerate its expansion. Smartcat’s simple, intuitive platform uses AI to translate and create content for global enterprises, realizing significant ROI savings over traditional solutions. The round was led by Left Lane Capital. The financing will support the growing demand for Smartcat’s AI-based translation and multilingual content generation solutions.

PR Newswire Launches AI Solutions for the PR and Communications Industry

Article Of The Week…..

C-suite’s Playbook to Digital Business Experience

Businesses globally are rapidly embracing a digital-first approach to enhance the experience of their customers, employees, and other stakeholders. Despite a significant increase in the demand for digital businesses, only a few organizations are able to completely digitize their touch points.

A Gartner report surveyed over 3000 B2C and B2B clients, and found that 14% of the respondents had a digital interaction with a brand that encouraged them to change their approach.

Decision-makers are seeking opportunities to offer digital business experiences to get a competitive edge. In this blog, let us have a look at the definition of digital business experience, why it matters for your brand, and the tools that help you deliver a digital experience.

Avoid These 8 Common Dropshipping Mistakes for Better Profit Margins

Have you ever wondered why some dropshipping businesses thrive while others struggle to get off the ground? Many entrepreneurs jump into dropshipping with high hopes, only to find themselves facing unexpected challenges. The difference often comes down to avoiding common pitfalls. Let’s explore eight common dropshipping mistakes that can undermine your success and provide insights on how to steer clear of them.

Dropshipping is a fulfillment method where the seller doesn’t handle inventory. Instead, they connect with a supplier who ships products directly to customers. This model offers flexibility, reduces risks, and lowers initial costs, making it easier and faster to profit.