MarTech360’S Weekly News Roundup With INFUSE, HubSpot, NICE, Meta, Teads And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

INFUSE & G2 Forge a New Era of Buyer-Driven B2B Marketing

INFUSE has announced a strategic partnership with G2 to integrate G2’s Buyer Intent data into its AI-powered full-funnel demand engine, enabling marketers to better identify and engage in-market buyers. By leveraging real-time insights from G2, INFUSE allows users to prioritize accounts and buying groups actively researching solutions and deliver personalized, timely content that aligns with buyer behavior.

HubSpot Launches First CRM Connector for Anthropic’s Claude

HubSpot Launches first CRM connector for Claude-bringing each customer’s unique HubSpot context into Claude. With this connector, customers can ask questions in plain language, generate visualizations like charts and graphs, and take action on insights directly in HubSpot.

• In Social Media Technology news this week…

Meta Expands Threads API with Advanced Features to Empower Developers and Boost Engagement

Meta has rolled out a major update to its Threads API, introducing a broad set of developer-centric features that significantly enhance the platform’s capabilities beyond simple post publishing. These new tools are designed to meet the growing demands of brands, developers, and creators looking to build more immersive, data-rich, and automated experiences on Threads.

• In Customer Experience news this week…

NICE to Acquire Cognigy to Elevate AI‑First Customer Experience

NICE has announced its intent to acquire Cognigy, a leading provider of conversational and agentic AI. The acquisition aims to accelerate the evolution of NICE’s CXone platform by integrating Cognigy’s advanced AI capabilities, including support for AI agents across voice and digital channels in more than 100 languages.

EXL and Genesys collaborate to transform customer experiences with AI-driven insights

EXL, a global leader in data and AI, has entered into a strategic collaboration with Genesys®, a global cloud provider specializing in AI-driven experience orchestration. This partnership aims to redefine how organizations engage with customers and optimize business operations by integrating EXL’s deep data analytics and AI capabilities with the Genesys Cloud platform.

• In Mobile Tech news this week…

Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet

Teads, the global omnichannel outcomes platform for the open internet, has unveiled the beta launch of Connected Ads, a cutting-edge advertising solution designed to bridge branding and performance within premium publisher environments.

WPP Media & Criteo Launch First-of-Its-Kind Activation using Open Intelligence to Scale Commerce Signals in CTV

Criteo, the global platform connecting the commerce ecosystem, announced a new partnership with WPP Media to scale commerce intelligence to Connected TV (CTV). Through the combination of WPP Media’s Open Intelligence, its scaled relationships with premium supply partners, and Criteo’s real-time commerce signals.

• In Marketing Analytics news this week…

Meltwater Unveils GenAI Lens: First-of-Its-Kind Tool for Monitoring Brand Visibility Across AI Platforms

Meltwater, a global leader in media, social, and consumer intelligence, has launched GenAI Lens, an industry-first innovation that provides brands with unprecedented visibility into how they, their competitors, and their industries are represented across leading AI assistants and large language models (LLMs)

Samba TV and Kochava Partner to Deliver Unified Cross-Platform TV Measurement

• In Martech Content news this week…

Adobe Unveils Powerful New Photoshop innovations for creators and creative pros

Adobe is introducing a host of new innovations across Photoshop on desktop, web, and mobile that streamline these time-consuming processes, reduce creative friction, and give users more control than ever. These updates reflect ongoing feedback from the creative community and aim to make precision editing faster, more intuitive, and accessible-so creators can focus more on realizing their vision and less on manual clean-up.

Google Launches Web Guide: AI-Powered Experiment to Simplify Web Search Experience

Google is introducing Web Guide, a new Search Labs experiment designed to streamline how users explore information online. This AI-organized search results page helps users navigate the web more efficiently by grouping relevant links in meaningful ways, making it easier to discover high-quality content.

Article Of The Week…..

What Is an Identity Graph and Why Marketers Need One?

Imagine presenting your annual marketing results to the board. You confidently discuss channel performance, email open rates soaring, social engagement climbing. The next question is: ‘How did these activities help our pipeline grow?’ Suddenly, the gap between your tracked campaigns and real revenue feels huge. This isn’t just a nightmare; it’s the daily life for many marketing executives. They handle privacy rules, lost cookies, and customer interactions on various devices and platforms. The key solution for coherence, attribution, and real customer understanding is emerging. The identity graph.

How to Optimize Media Campaigns Without Compromising Data Privacy

For today’s marketing leaders, the landscape feels perpetually caught in a tug-of-war. The constant need for measurable ROI, highly personalized campaigns, and efficient media spending. On the other hand, more data privacy rules are rising. These include GDPR, CCPA, and CPRA, along with other new laws worldwide. Consumers are also more aware and distrustful. CMOs, VPs, and Heads of Marketing need to act. Our current approach is unethical and unsustainable. Rather than retreating, we need to evolve strategically. How can we create media campaigns that also protect data privacy? It’s about creating campaigns based on trust. Use smarter data methods and see privacy as a key part of brand value, not a hindrance.