MarTech360’S Weekly News Roundup With LiveRamp, Kustomer, WPP Media, StackAdapt, Snapchat, DeepL And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Intuit Mailchimp Unlocks a New Era of Profitable Ecommerce Marketing with Advanced, Data‑Driven Capabilities

Intuit Inc., the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks, and Mailchimp, announced a set of Mailchimp product innovations that unlock profitable growth for ecommerce businesses.

LiveRamp Appoints Commerce Media Pioneer Kristi Argyilan to Board of Directors

LiveRamp, the leading data collaboration network, announced that Kristi Argyilan has been appointed to the Company’s Board of Directors.

• In Customer Experience news this week…

Kustomer Launches AI Setup Assistant to Prevent AI Failures in CX Teams

Kustomer, a prominent AI-native customer experience platform, has recently rolled out its new AI Setup Assistant, which is set to tackle one of the most underappreciated challenges faced by organizations when it comes to implementing AI solutions within their customer service departments.

8×8 Smart Assist Boosts CX and Agent Productivity

8×8, Inc., has launched 8×8 Smart Assist, an AI-powered solution that brings real-time guidance, dynamic workflows, and intelligent automation directly into the agent’s contact center experience, resulting in faster resolutions, less after-call work and fewer errors.

• In Social Media Technology news this week…

Snapchat Rolls Out Creator Subscriptions to Drive New Revenue and Boost Engagement

Snapchat has introduced Creator Subscriptions, a new monetization feature that lets fans pay monthly to support and engage more deeply with their favourite creators on the platform, adding a premium revenue layer atop existing programs like its Unified Monetization Program and Snap Star Collab Studio.

Innovid Expands Social Ads Manager with General Availability of Reddit Campaign Management

Innovid announced the general availability (GA) of full Reddit ads management within its Social Ads Manager-bringing Reddit into a unified, cross-platform workflow as marketers increasingly look to simplify how social advertising is planned, activated, and managed.

• In Mobile Tech news this week…

WPP Media Unveils New Advertising Intelligence Framework

WPP Media has launched an innovative Advertising Intelligence Framework that is aimed at helping global brands and advertisers navigate the fast, changing world of AI, powered marketing.

• In Marketing Analytics news this week…

StackAdapt Partners With Experian to Supercharge First-party Data Activation for Advertisers

StackAdapt has announced a strategic partnership with global data and technology company, Experian. This partnership empowers UK marketers to maximise the value of their first-party data, leveraging Experian’s advanced ID Resolution and audiences, including industry-leading Mosaic segments, across StackAdapt, one of the fast-growing AI advertising platforms worldwide.

RingCentral, Inc. Integrates OpenAI to Redefine Enterprise Voice AI Performance

RingCentral, Inc. , a global leader in AI, powered business communication, has revealed a strategic partnership with OpenAI to speed the creation of the future generation of enterprise, grade voice AI solutions.

• In Martech Content news this week…

Hightouch Introduces Content Assembly to Power On-Brand AI Campaign Creation

Hightouch, a leader in data activation and AI-driven marketing infrastructure, has unveiled Content Assembly, a new solution designed to help marketing teams generate on-brand campaign assets using AI agents grounded in their existing creative ecosystem.

DeepL Debuts on AWS Marketplace, Expanding Enterprise Access to Secure AI Translation Solutions

DeepL has made its professional translation and writing support services available on AWS Marketplace. With the DeepL API, businesses can easily acquire, deploy, and manage the entire Language AI solution offered by DeepL directly within their current AWS infrastructure.

• Article Of The Week…..

How Shopify Powers Composable Commerce at Scale

 

Enterprise commerce had a simple promise two decades ago. Buy one big platform. Plug everything into it. Scale forever. That promise is cracking in 2025. Platforms like Salesforce and Oracle still offer power, but power now comes wrapped in governance layers, release cycles, and integration friction. Every new feature feels like a project. Every integration feels like negotiation. Scale exists, but agility dies slowly.

Best-of-Breed vs. All-in-One Martech Platforms

There was a time when the martech conversation was about features. More dashboards. More automation. More integrations. Now it is about friction. In a world flooded with tools, the real question is not what your platform can do. It is how much drag it creates. Because friction is expensive. It slows decisions. It breaks data flow. It kills momentum quietly.

And here is the twist. Budgets are not shrinking. According to HubSpot’s 2026 marketer sentiment data, 79% of marketing teams expect budget increases in 2026. That means more tools are coming. More experiments. More vendors pitching ‘all-in-one’ miracles.