MarTech360’S Weekly News Roundup With Mindmatrix, Cloudinary, Fetch, GetGloby And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Next-gen PRM Software Platform Provider, Mindmatrix, Introduces Cutting-Edge Partner Program…

Mindmatrix, the next-gen PRM and partner marketing software provider has introduced powerful partner program automation tools to its award-winning partner ecosystem orchestration platform, Bridge. They’ve announced the release of partner program automation tools that allow vendors to automate and streamline their partner programs, by making it easy to manage diverse partner personas, tiers and also, multiple partner programs.

The Partner Program Automation module integrates partner data across the board, collating everything at a single point in the Mindmatrix Bridge software platform, which serves as a centralized hub for managing partner objectives, expectations, and rewards. With automated partner tier management, vendors can effortlessly oversee revenue measurement, partner training, certifications, and track the KPIs for each partner, ensuring seamless progression through partner program tiers.

Yalo secures USD$20 million investment and strategic partnership to lead the AI-Driven commerce…

Yalo, a pioneer in the Artificial Intelligence (AI)-driven conversational commerce, announces a $20 million extension of its Series C, which will serve to deepen its AI capabilities, through a new strategic partnership with Glisco Partners, offering commercial and financial support to drive continued supercharged growth. Yalo enables its customers to seamlessly connect with their consumers and grow revenue through AI-powered conversations on platforms such as WhatsApp.

• In Social Media Technology news this week…

Dentsu is the first global agency network to become WhatsApp solution partner

With over 200m WhatsApp business users utilising the platform every week to connect brands to consumers in a way that is social, conversational and hyper personal. Through this first-of-its-kind integration, dentsu will enable its clients to further personalise the ways they engage with consumers to support their service, commerce and loyalty experience journeys. The solution is part of dentsu’s ambition to drive people-centred transformation, enabling end-to-end business messaging solutions through its media, creative and customer and data capabilities.

IZEA Founder Ted Murphy Named on Comparably’s ‘Best CEO’ List for Third Consecutive Year

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced today that its CEO, Ted Murphy, has been honored on Comparably’s Best CEO list for the third year in a row.

Comparably, a leading workplace culture and compensation site, recognizes exceptional leaders who have made significant contributions to their organizations. The award is based on approval ratings and sentiment feedback from verified employees across categories such as leadership, job satisfaction, compensation, diversity and inclusion, work-life balance, and more.

• In Mobile Tech news this week…

With Enhanced Support for Long-Form Video, Cloudinary Offers the Industry’s Most Comprehensive…

Cloudinary, the image and video platform that powers many of the world’s top brands,  announced several new Video API enhancements to speed up management, customization, and optimal delivery of long-form video experiences, such as lifestyle (how-to) videos, product demos, event recordings, and on-demand tutorials. With the new enhancements, including expanded support for advanced compression codecs enabling adaptive bitrate streaming (ABR), Cloudinary is the only video API offering robust programmatic and UI-based automations for both short- and long-form videos.

Seedtag Appoints Chad Schulte as SVP, U.S. Agency Partnerships & Strategy at Seedtag

Seedtag, the leading global contextual advertising company, announced the appointment of Chad Schulte as Senior Vice President, U.S. Agency Partnerships & Strategy. In his new role, Schulte will deepen and enhance Seedtag’s holding company partnerships by connecting them with new AI marketing applications that provide effective, future-proofed alternatives to identifier-based targeting & measurement, and help them navigate the new privacy-focused internet landscape.

• In Marketing Analytics news this week…

Proxima Launches AI-Powered Consumer Intelligence Platform to Better Evaluate Business Health and…

Proxima, a data intelligence software company that helps consumer technology businesses scale customer acquisition and improve customer lifetime value, announces the launch of their new AI-driven business health check tool, providing greater insights into profitable unit economics, capital efficiency, profitability and performance. Instead of needing to rely on a data team, this advanced tool digs deep into data to help brands optimize their efficiency, cost of customer acquisition and maximize customer lifetime value.

Fetch Hires Former TikTok, Google Executive to Court Advertising Agencies as Company Eyes Further…

Fetch, America’s No. 1 rewards app and leading consumer-engagement platform, announced the appointment of Dan Brough to the newly created position of General Manager of Agencies. In this role, Brough will be responsible for leveraging the power of the Fetch platform with the influential audience of senior leaders across the agency landscape to help them drive incremental behaviors for top CPG, restaurant, and retail brands.

• In Martech Content news this week…

DISH Media Partners with BrightLine to Power Interactive, Personalized Advertising on Sling TV

DISH Media, announced a partnership with BrightLine to allow for interactive ad units on live and on demand inventory on SLING TV. The two new advanced advertising products, In-Stream Interactive (versatile scrollers, simple games and trivia) and Dynamic Addressable (creative tailored to a viewer’s specific location), are now available on SLING. With Connected TV (CTV), now the number one platform for consuming video, advertisers are turning to more performance-based tactics to determine whether their TV campaigns are driving incremental results. Dynamic ads are redefining the traditional commercial break, allowing agencies and brands to increase brand awareness and prompt audiences to take action.

GetGloby partners with Aleph to localize advertising and marketing content

GetGloby is an AI-powered platform that leverages JAGA – GetGloby’s proprietary technology which is capable of understanding specific nuances in local markets – to instantly translate ads and marketing assets into more than 100 languages with high-performing results. Founded by former Googlers, Diego Antista & Juan Fusoni, GetGloby empowers brands to expand into new markets and improve the performance of their ads in existing markets, while significantly reducing their costs.

Article of the Week

Sentiment Analysis: Turning Words into Insights

Ever wondered what people really feel about your brand beyond the cold, hard numbers? Sure, you’ve got all those metrics to measure your online performance, but sentiment analysis dives into the emotions swirling around your brand. It’s like a backstage pass to understand how your audience truly vibes with your brand.

Wondering if they’re giving you a virtual high-five or maybe a digital side-eye? Tracking online conversations about your brand unveils those sentiments, giving you insights to fine-tune your brand strategy.

In this blog, let’s dig into the world of sentiment analysis and get you started on decoding the feels for your brand.