MarTech360’S Weekly News Roundup With Adlook, commercetools, VideoAmp, Bolt PR, BlueConic And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Adlook Appoints Industry Veteran Jim Daily as Executive Advisor

Adlook, a next-generation brand growth platform,  announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook’s executive team to design its go-to-market (GTM) strategy and positioning within the North American market and beyond, further strengthening Adlook’s expertise in deep learning technology, as well as overhaul its robust hiring strategy.

commercetools Announces Appointment of Andrew Burton as New CEO

commercetools, a global commerce company and the market leader in composable commerce, announced the appointment of Andrew Burton as Chief Executive Officer (CEO). Burton succeeds Dirk Hoerig, co-founder and CEO of commercetools, who will remain on the Board and transition to the role of Chief Innovation Officer (CIO). In his new position, Hoerig will grow key customer and partner relationships, drive product innovation and advance the company’s thought leadership.

Deep Sync Launches New Lookalike Audience Building Capabilities for Social Media Campaigns

Deep Sync, a leading provider of omnichannel identity and data solutions, has launched a new AI-powered lookalike audience builder inside its Deep Sync One platform. Now, users can seamlessly leverage insights from their current customer data to identify new prospect audiences with similar qualities. Deep Sync One’s Lookalike Audiences deploy AI and machine learning to help clients use their own first-party customer data as a seed for modeling, providing a powerful tool to scale advertising efforts while maintaining audience quality. This process helps marketers achieve better results by focusing on individuals more likely to engage with their brand, leading to more effective marketing campaigns.

Avaya Announces Patrick Dennis As Chief Executive Officer

Avaya, a leader in enterprise CX, announced that Alan Masarek, President and Chief Executive Officer, will retire at the end of the calendar year. Avaya’s current Chair of the Board of Directors, Patrick Dennis, will assume the role of CEO, effective September 1, 2024. Mr. Dennis brings 30 years of experience and a proven track record of transformational leadership of companies in Enterprise Software, SaaS, Cybersecurity and Communications. He currently serves as CEO of Venafi, a cybersecurity company that is in the process of being acquired by CyberArk, where he drove innovation, growth and customer success.

Sinch Launches “Customer Connections” Resource Hub to Empower Omnichannel Marketers

Sinch, which is pioneering the way the world communicates through its Customer Communications Cloud, announced the launch of its “Customer Connections” hub, an online resource center designed to support CX professionals and marketers in building lasting customer relationships through world-class experiences across all digital channels. To add value to the customer experience, businesses must enable effective communications across the channels their customers use.  The “Customer Connections” hub is Sinch’s latest initiative to keep marketers informed on the ever-evolving digital landscape and help them build stronger customer connections.

Versus Announces Seamless Ads, Empowering Brands To Connect With Audiences Through More Personalized, Engaging Content

Versus, the leading AI-powered interactive content company, announced its latest offering, Seamless Ads. Seamless Ads leverages Versus’ proprietary AI platform to enable brands to connect with audiences through more personalized, engaging content, delivering a less interruptive advertising experience. By integrating directly into contextually relevant, interactive content, Seamless Ads result in higher click-through rates to drive engagement, retention, and value for brands and partners.

VideoAmp Announces Industry-First Strategic Collaboration with Snap Inc.

VideoAmp, a leading media measurement company revolutionizing advertising, announced an industry-first strategic collaboration with Snap Inc. The social technology platform will integrate its first-party data, video, and augmented reality (AR) inventory into VideoAmp’s cross-platform planning solution, enabling advertisers to make strategic budget allocations to efficiently reach audiences across linear TV, streaming and digital platforms.

BlueConic Acquires Jebbit, Redefining CDP Space

BlueConic, a leading customer data platform (CDP), announced the acquisition of Jebbit, a leading first-party data-capture and experience-creation software for marketers. This strategic combination results in the creation of the industry’s first-ever Operating System for Customer Data.“We are thrilled to band together with Jebbit, enhancing our capacity to serve our dedicated marketers and strategists,” said Cory Munchbach, CEO of BlueConic. “Together, we’re combining our strengths to offer an unmatched range of capabilities that empower our customers to glean deeper insights, take decisive actions, and accelerate growth. With our platforms, marketers are able to unlock the potential of their data.”

Klaviyo Announced Additional Features to Klaviyo AI

Klaviyo, the company that powers smarter digital relationships, introduced three additional features to Klaviyo AI: Flows AI, personalized campaigns and review sentiment AI. As brands furiously prepare for Black Friday, these powerful new offerings turn Klaviyo into a marketer’s dream machine, allowing them to weave together data to deeply understand their customers, generate ideas, bring those ideas to life, and go beyond the possible to drive business impact.

Jessica Ballew Joins Bolt PR, a Millwright Agency, as Digital Marketing Director

Bolt PR, a national, award-winning PR and digital marketing agency, announced the appointment of Jessica Ballew as Digital Marketing Director. With a diverse portfolio spanning B2B and B2C organizations of all sizes, she brings 15 years of experience in innovative marketing across various platforms to this newly created role. She specializes in brand development, content creation, social media marketing, lead generation and more.

Omnicom Launches ArtBotAI, Offering Clients The Industry’s Most Powerful Creative Engineering Solution

Omnicom announced the launch of ArtBotAI, its next-generation intelligent content platform, which now leverages Gen AI large language models. ArtBotAI solves a common CMO dilemma: how to efficiently optimize creative digital content at scale without sacrificing quality. ArtBotAI’s intelligent content orchestration platform, leveraging Gen AI models powered by Omni, assembles clients’ digital assets, to create and deliver high-quality personalized experiences.

Article Of The Week…..

Customer Experience Metrics: What You Should Measure And When

Customer Experience Metrics

Every company wants to create a lasting impression on their customers. But why are brands fixated on this?

HubSpot states that 93% of customers purchase again from companies that offer excellent customer service. Not just that. Nearly three out of five consumers consider excellent customer service essential to foster company loyalty.

This is why customer experience metrics matter, because how else would a company know if they’re doing good or bad? This article discusses customer experience (CX), the must-know metrics, and more.

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