MarTech360’S Weekly News Roundup With Similarweb, Operative, Qualtrics, Zoom, Future, Adobe And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Similarweb Expands Ecommerce and Digital Shelf Analytics with Retail Intelligence Suite

Similarweb launched a new Retail Intelligence suite of retail analysis tools combining Amazon IQ with Cross-Retail IQ coverage of 650+ online stores and marketplaces. New digital shelf analysis capabilities provide an understanding of product mix, availability, and pricing across stores and marketplaces.

Operative Unveils AOS Configuration to Power Digital-First Media Monetization

Operative has announced a new configuration of its AOS platform for digital-first media companies. The latest release of the platform offers an AI-powered revenue management solution for media companies. The solution is intended for the modernization of media companies’ operations and the growth of advertising revenues.

• In Customer Experience news this week…

Qualtrics Named Leader in 2026 Gartner Magic Quadrant For Voice of the Customer Platforms

Qualtrics is recognized as a Leader in the 2026 Gartner® Magic Quadrant™ for Voice of the Customer Platforms – positioned highest for Ability to Execute and furthest for Completeness of Vision.

Zoom expands enterprise agentic AI platform to orchestrate workflows across collaboration and customer experience

Zoom Communications, Inc. announced the expansion of its enterprise agentic AI platform, introducing new workflow orchestration capabilities across Zoom Workplace, Zoom Phone, and Zoom CX.

• In Mobile Tech news this week…

Vocento Unlocks Advertising Inventory Value with Opti Digital Demand Hub

Opti Digital, the leading AdTech company specialising in publisher revenue optimisation, announced a successful collaboration with Vocento, one of Spain’s largest media groups, through its Demand Hub solution.

YMH Studios Partners Magellan AI for Free Ad Attribution

YMH Studios announced a strategic attribution partnership with Magellan AI, making full multi-platform attribution available permanently free for every advertiser and agency running campaigns across the YMH Studios network.

• In Marketing Analytics news this week…

Future Launches Helix to Transform Audience Intelligence and Performance-Driven Advertising

Global media firm Future plc has announced Helix, a next-level audience intelligence platform that will change the way advertisers reach highly interested consumers and generate results.

Smartly Moves to Acquire INCRMNTAL to Strengthen Real-Time Marketing Intelligence

Smartly has declared its decision to purchase INCRMNTAL as a part of a strategy to focus on real-time marketing measurement and optimization using AI globally.

• In Martech Content news this week…

Adobe and NVIDIA Partner to Power Agentic AI Workflows for the Future of Creative Marketing

Adobe and NVIDIA announced a strategic partnership aimed at boosting the speed of creative and marketing workflows with the use of agentic AI. This is a major change in the area of marketing, especially with the use of artificial intelligence.

Aprimo Launches Agentic DAM to Redefine Content Governance in the AI-Driven Enterprise

Aprimo has unveiled its new Agentic Digital Asset Management (DAM) system, a major move for the marketing technology industry, designed to help companies handle, control, and grow their content in a world where AI is becoming more dominant.

• In Social Media Technology news this week…

StatSocial Expands Platform With Substack, Unlocking Audience Insights Across the Newsletter Economy

StatSocial announced the integration of Substack into its platform, giving marketers the same depth of audience intelligence across the newsletter economy that they rely on across every other channel. Marketers can now connect subscriber-base audiences to the cross-platform social signals that power smarter influencer decisions and more precise media targeting.

• Article Of The Week…..

The Martech Playbook for Zero-Party Data Collection at Scale

For years, marketing ran on borrowed data. Third-party cookies did the heavy lifting, and brands got comfortable. That comfort is now gone. Privacy laws tightened, browsers pulled the plug, and suddenly the data tap started running dry. But the bigger problem is not regulation. It is dependency. Brands outsourced understanding their customers.

First-party data tried to fix that. It tracks behavior. Clicks, visits, purchases. Useful, but incomplete. It tells you what people do, not why they do it. That gap matters more than most teams admit.

Lessons from the Most Advanced Martech Stacks of 2026

In 2026, the smartest brands are not buying tools anymore. They are designing outcomes. It sounds like a small shift, but it completely changes how marketing actually works.