MarTech360’S Weekly News Roundup With Stagwell, StackAdapt, 8×8, Talkdesk, Optable, Amperity And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 09 News from this Week

• In Marketing Automation news this week…

Stagwell (STGW) Launches ‘The Machine’: Marketing’s First Agentic Operating System

Stagwell announced the launch of “The Machine,” marketing’s first agentic operating system. Built by Code and Theory, Stagwell’s digital transformation agency and Adweek’s Most Innovative Agency of the Year, The Machine doesn’t replace marketers’ tools; it makes them more effective and predictive.

StackAdapt Launches In-Platform NPI Targeting for HCP Ads

StackAdapt, the leading technology company in advertising and marketing, announced the launch of its in-platform National Provider Identifier (NPI) Targeting and Measurement capabilities.

• In Customer Experience news this week…

8×8 Acquires Maven Lab to Boost APAC Customer Engagement

8×8, Inc., a leading global business communications platform provider, has acquired Maven Lab, a Singapore-based leader in mobile marketing and enterprise messaging, accelerating the company’s strategy to deliver end-to-end customer engagement across the Asia-Pacific region.

Talkdesk introduces Commerce Orchestration powered by Customer Experience Automation

Talkdesk®, Inc. introduced Customer Experience Automation (CXA)-powered Commerce Orchestration and announced a new Talkdesk Consumer Goods Experience Cloud™

• In Mobile Tech news this week…

PubMatic Launches AgenticOS, the Operating System for Agent-to-Agent Advertising

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital environments.

Optable Launches Planner Agent to Speed Up Publisher Ad Planning

Optable, a leader in identity resolution and audience activation for publishers, announced the general availability of Optable Planner Agent, an AI-powered agentic solution that automates the most time-consuming steps in publisher ad planning.

• In Marketing Analytics news this week…

Amperity Introduces the First Enterprise Customer Data Agent

Amperity introduced its Customer Data Agent, the first enterprise AI agent that combines AI insights with actionable results. Built on unified customer data, the Customer Data Agent builds on Amperity’s proven segmentation and journey capabilities by making insights even more accessible.

Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk

Comscore, a global leader in measuring and analyzing consumer behaviors, announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform.

• In Martech Content news this week…

Lauer Media Company Introduces Answer Engine Optimization

Lauer Media Company announced the launch of its Answer Engine Optimization services, designed to help businesses increase visibility as consumer search behavior shifts toward AI-powered answer engines.

• Article Of The Week…..

How Amazon Turns Customer Data into Revenue at Scale

Most people think of Amazon as just a store. A place to buy stuff. But that is only part of the story. The truth is, Amazon is really a data company first. It just happens to sell products on the side. Traditional retailers buy inventory, they hope people want it, and then they push it out. Amazon does the opposite. They watch what people want, what they click, what they hover over, what they put in carts, and then they act on it. They buy intent, not just products. That changes everything.

First-Party Data vs. AI Inference: What Should CMOs Prioritize?

Picture this; you check your dashboard. Half the people you thought you could reach are gone. Cookies are dead. Browsers are locking things down. This is the ‘Cookiepocalypse.’ It started early 2025. Third-party cookies are being phased out. Privacy-preserving relevance and measurement APIs are rolling out. Chrome is cutting support. Old tracking methods, old ways of measuring, they do not work the same anymore.