MarTech360’S Weekly News Roundup With Tidio, Sprout Social, Mitel, TapClicks, Stirista And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Lyro AI Now Powers Email Automation, Thanks to Tidio

On November 19, 2024, Tidio, a leading AI-powered customer service platform, announced the expansion of Lyro AI to its email channel, redefining automation in help desk solutions. Lyro, Tidio’s proprietary conversational AI, learns from a business’s support content to deliver precise, instant resolutions. With its integration into email, Tidio now offers unmatched automated resolution rates across key customer support channels.

Introducing rf.aio: Ruder Finn’s Innovative Solution for Brand Optimization in LLMs

On November 19, 2024, Ruder Finn, a leading independent global communications and marketing agency, unveiled rf.aio, its innovative large language model (LLM) optimization solution developed in collaboration with influenceAI. This proprietary tool is designed to monitor and optimize brand and product mentions across public LLMs, supporting client marketing and reputation strategies. rf.aio integrates automated LLM monitoring and remediation through a cutting-edge AI platform by influenceAI, a member of Ruder Finn’s AI Advisory Council.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Mitel Unveils Mitel CX: A Cutting-Edge AI-Driven Customer Experience Platform

On November 18, 2024, Mitel, a global leader in business communications, introduced Mitel CX, its innovative AI-driven customer experience (CX) management platform. Designed to help organizations elevate customer engagement, improve employee efficiency, and exceed the ever-increasing expectations of modern consumers, the platform represents a new era in CX innovation.

Kaon Interactive Recognized in Aragon Research Globe for Customer Experience Platforms

Kaon Interactive, a leader in interactive sales and marketing applications, is proud to be included in the prestigious Aragon Research Globe for Customer Experience Platforms (CXP). This recognition underscores the unique value of Kaon’s innovative platform, which is transforming how the world’s largest B2B companies engage with customers, driving superior business outcomes.

• In Mobile Tech news this week…

TapClicks Introduces Microsoft Invest Push Connector for Effortless Campaign Management

TapClicks officially launched its new Push Connector for Microsoft Invest, previously known as Xandr Invest, aimed at enhancing campaign management efficiency. This integration automates the creation and management of campaigns on Microsoft Invest, allowing clients to streamline their marketing processes significantly. The Push Connector functions as a native tool that automatically transfers campaign data between TapClicks’ Order Management System (TapOrders) and Microsoft Invest.

Appier Integrates Generative AI Across Product Suite to Transform Advertising and Personalization

Appier, a SaaS company specializing in AI-driven business solutions, announced the integration of generative AI (GenAI) across its entire product suite, including Advertising Cloud, Personalization Cloud, and Data Cloud. This move aims to enhance customer acquisition, retention, and data insights while improving operational efficiency. By leveraging advanced Large Language Model (LLM) technology, Appier is committed to fostering smarter business decisions and supporting long-term growth.

• In Marketing Analytics news this week…

Stirista Launches API Marketing Suite, Revolutionizing Data-driven Marketing

Stirista launched its API Marketing Suite, a comprehensive solution designed to enhance marketing performance through improved data access and integration. This suite aims to address key challenges faced by marketers, such as compatibility, security, and performance issues associated with API usage. By providing real-time insights into demographic, behavioral, and intent-based data, the suite enables marketers to deliver tailored messaging across multiple channels, thereby maximizing their campaign impact.

Veritone Launches Data Refinery to Transform Unstructured Data into AI-Ready Assets

Veritone, Inc., a leader in enterprise AI solutions, launched the Veritone Data Refinery (VDR), a transformative tool aimed at converting unstructured data into high-quality, AI-ready assets. This innovative platform utilizes Veritone’s proprietary aiWARE technology to assist organizations in managing and refining their video, audio, and text data for training advanced AI models and boost revenue through data monetization.

• In Martech Content news this week…

GMS Partners with AdSpark to Launch Generative Response Ads

GMS partnered with AdSpark to launch Generative Response Ads, a pioneering innovation that allows users to engage in real-time conversations directly within advertisements. This AI-powered format enables consumers to ask questions and receive immediate, relevant answers, transforming traditional static ads into dynamic, interactive experiences. The initiative underscores GMS’s commitment to advancing cutting-edge AI-driven communication solutions aimed at enhancing customer engagement.

Cision and Google Cloud to Revolutionize AI Communications

Cision, a global leader in communications software, announced a collaboration with Google Cloud to advance the capabilities of its AI-driven communication solutions. Through this endeavor, Cision will harness Google Cloud’s generative AI (gen AI) technologies to supercharge its suite of products across PR Newswire, CisionOne, Brandwatch, and Streem, delivering unmatched innovation to its customers.

Article Of The Week…..

Future of AI in Customer Service: What to Expect?

 

Customer service refers to the support and advice offered by a company to its customers before and after they purchase or use a product. This encompasses troubleshooting problems, responding to inquiries, suggesting products, and providing immediate assistance. Great customer service builds brand loyalty and recognition, giving businesses a competitive advantage. Artificial Intelligence (AI) is revolutionizing customer service by automating responses and personalizing interactions. This leads to improved efficiency and a better overall customer experience.