MarTech360’S Weekly News Roundup With Viant Technology, ThoughtSpot, CoreMedia, Mitel, Natterbox And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Jasper Introduces the First AI Knowledge Layer Tailored for Marketing

On November 12, 2024, at Web Summit, Jasper, the top AI marketing platform, unveiled the industry’s first AI-powered knowledge and context layer tailored specifically for marketing. Built on Jasper’s new Brand IQ and Marketing IQ technologies, this breakthrough allows marketers to scale on-brand content and campaigns effortlessly.

Cognitiv Introduces Cutting-Edge Real-Time Curation via Deep Learning on Index Marketplaces

On November 13, 2024, Cognitiv, the first Deep Learning Advertising Platform, announced a strategic integration with Index Marketplaces, offering the most advanced bid stream curation available to advertisers. This integration allows advertisers to tap into Cognitiv’s decade of expertise in deep learning for media buying, enabling them to leverage custom deep learning models for real-time evaluation of user behavior and context for every ad impression.

• In Social Media Technology news this week…

• In Customer Experience news this week…

Natterbox Expands AI Suite with AI Assist, Redefining Post-Call Workflows in Contact Centers

On November 12, 2024, Natterbox, a leader in cloud contact center solutions, announced the launch of AI Assist, a new feature within its AI Suite designed to transform post-call automation. This addition builds on the success of Natterbox’s AI Call Coaching product and utilizes generative AI technology to streamline post-call processes, allowing agents to concentrate on providing superior customer service.

Mitel Partners with Talkative to Integrate Cutting-Edge AI Solutions into Contact Centers

On November 11, 2024, Mitel, a leader in business communications, expanded its partnership with Talkative, an AI customer service provider, to enhance its contact center solutions with advanced generative AI (GenAI) capabilities. This collaboration aims to streamline workflows and improve customer experiences by automating up to 90% of product-related inquiries with precise, human-like responses.

• In Mobile Tech news this week…

Bitmovin Unveils AI-Driven Solution to Maximize Ad Revenue

On November 13, 2024, Bitmovin, a leading provider of video streaming solutions, unveiled its AI Contextual Advertising, a new feature that integrates Bitmovin’s Playback Solution and Encoding to deliver hyper-personalized ads based on the content viewers are watching. This innovative advertising technology uses machine learning to analyze video scenes and viewer engagement, ensuring optimal ad placement without the need for personalized tracking or cookies.

Viant Technology Announces Acquisition of IRIS.TV

Viant Technology Inc., a leader in AI-powered programmatic advertising, announced it acquired IRIS.TV, a global content data platform built for CTV. Major content owners and platforms rely on IRIS to supply a consistent content signal to marketers. IRIS has integrated with over 1,400 video content owners, platforms and content management systems indexing over 60,000,000 streaming video files. This acquisition will accelerate the mission of IRIS to expand its CTV content identification at scale across premium publishers.

• In Marketing Analytics news this week…

Meet Spotter: ThoughtSpot’s Autonomous AI Solution for Analytics

On November 13, 2024, ThoughtSpot, a leader in AI-powered analytics, announced the launch of Spotter, an advanced agentic AI analyst that is set to redefine how businesses derive actionable insights from their data. This new AI-powered tool builds on ThoughtSpot’s commitment to creating a more fact-driven world by enabling users to seamlessly interact with their data and gain actionable outcomes with ease.

Reddit Collaborates with InMarket to Measure the Effectiveness of Ads Through Lift Conversion Index (LCI)

On November 12, 2024, InMarket, a leader in real-time marketing and measurement, announced a preferred partnership with Reddit Inc. This collaboration allows Reddit advertisers in the U.S. to leverage InMarket’s Lift Conversion Index (LCI) to optimize their campaigns in real-time and measure the real-world impact of their ads, such as visit and sales lifts, ensuring maximum campaign effectiveness.

• In Martech Content news this week…

CoreMedia Launches AI-Driven KIO Platform, Revolutionizing Content Management

On November12, 2024, CoreMedia launched CoreMedia KIO, an innovative AI-driven platform designed to revolutionize enterprise content management and enhance customer experiences. This powerful tool enables brands to efficiently manage content, personalize user interactions, and automate processes throughout the customer journey.

Box Innovates Unstructured Data Management with Advanced Content Intelligence

On November 12, 2024, Box, Inc., a leader in Intelligent Content Management (ICM), unveiled a new suite of AI-powered tools designed to transform how organizations handle content. These innovations include Box AI Studio, which enables businesses to create and deploy custom Box AI agents tailored to their specific needs, and Box Apps, a no-code solution to build applications for essential business processes like contract management, invoice processing, and employee onboarding.

Article Of The Week…..

Understanding Marketing Mix Modeling: The Key to Effective Marketing

Marketing Mix Modeling (MMM) is a statistical analysis technique. It is used to evaluate the impact of various marketing tactics on sales and overall business performance. MMM helps businesses understand how different marketing channels contribute to sales outcomes by employing regression analysis on historical marketing data. This helps them in better allocation of the marketing budget and optimization of marketing strategies.

Why AI Sales Automation is a Must for Modern Sales Teams

Although it still sounds futuristic, sales teams currently utilize artificial intelligence on a daily basis, and its use is expected to grow significantly over the next few years. It’s time to reconsider if your business hasn’t adopted AI sales automation yet.

In addition to automating time-consuming administrative tasks, AI enhances customer relations. Customers that are satisfied also spend more money, which improves your bottom line.