MarTech360’S Weekly News Roundup With Wunderkind, TELUS, Webflow, Attentive, RingCentral, UserTesting And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

• In Marketing Automation news this week…

Attentive Enhances Two-Tap™ and Adds New Omnichannel Tools to Boost Subscriber Growth, Visibility and Compliance

Attentive has expanded its patented Two-Tap™ engagement technology – originally focused on mobile – to now include desktop experiences, enabling brands to capture previously missed web traffic and convert it into high-quality mobile subscribers through a simple QR-based opt-in flow

Wunderkind Joins Klaviyo Marketplace for E-Commerce Growth

Wunderkind, the AI decisioning platform that delivers identity resolution and cross-channel personalization to scale performance and reach, announced its official debut on the Klaviyo App Marketplace.

• In Customer Experience news this week…

UserTesting Launches Figma Integration to Bring AI-Driven User Insights Into Design

UserTesting, a popular enterprise customer insights platform, has launched UserTesting for Figma, a new integration that aims to bring actual customer feedback right into the design workflow.

TELUS and RingCentral Expand Business Connect With AI-Powered Capabilities

TELUS  the global communications and technology company  and RingCentral, Inc., a leader in AI-powered business communications, have announced an expanded partnership to bring advanced AI-driven features to the TELUS Business Connect platform for Canadian businesses.

• In Social Media Technology news this week…

GRIN Launches Instant Self-Serve Access to Democratize Creator Marketing

GRIN has revealed that its creator marketing platform will be instantly and directly accessible by users, which is a major strategic change from the one that previously only allowed enterprise, level onboarding.

Amaze Announces Expanded Partnership with Contend to Scale the Next Generation of Creator-Led Commerce

Amaze Holdings, Inc. a global leader in creator-powered commerce, announced an expanded strategic partnership with Contend, the creative studio behind innovative, high-impact brand launches for global audiences.

• In Mobile Tech news this week…

Webflow and Google Ads Launch Integrated Advertising Experience

Webflow, the AI-native website experience platform, has teamed up with Google Ads to launch a strategic integration that brings full Google Ads campaign creation and optimization directly into the Webflow platform.

• In Marketing Analytics news this week…

Incubeta Launches New Agentic AI Products

Incubeta, a global leader in digital marketing and AI, has introduced two revolutionary agentic AI solutions that are soon going to transform the way brands measure and optimize marketing performance.

Dynatrace Announces Enhanced Real User Monitoring to Unify Application Observability

Dynatrace, the leading AI-powered observability platform, announced next-generation Real User Monitoring (RUM) capabilities that deliver unified insights across modern web and mobile applications.

• In Martech Content news this week…

PR Newswire Enhances Amplify Platform with AI-Powered Brand Voice for Consistent, On-Brand Content

PR Newswire has rolled out improved Brand Voice capabilities using AI technology as part of its PR Newswire Amplify™ solution, allowing corporate communications professionals to have never-before-seen levels of control over how the tone and messaging of their brand is conveyed through various content types.

MGID and Marfeel Celebrate One Year of Enhanced Real-Time Content Performance Insights for Publishers

MGID is celebrating the first anniversary of its strategic partnership with Marfeel by sharing the story of how the merger of Marfeel’s state, of, the, art analytics with the MGID+ 360 data suite has revolutionised the way digital publishers track and optimise content performance and monetisation.

• Article Of The Week…..

How Netflix Delivers Hyper-Personalization at Global Scale

Open Netflix and you are not really choosing what to watch. The platform is choosing how to show options to you. That difference matters. Streaming libraries are massive. Choice should feel empowering, but at scale, it usually becomes overwhelming. This is where hyper personalization steps in, not as a design trick, but as a core business system.

 

Generative AI Tools Showdown for B2B Marketing Leaders

Most B2B marketing leaders are already using generative AI in some form. At least on paper. There are pilots running. Tools being tested. Internal demos that look promising. Yet when you look closer, very little of this activity has turned into real scale.