MarTech360’S Weekly News Roundup With Zendesk, Taboola, Inuvo, Pega, Mundial Media, Predactiv & Affinity Solutions and More!

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By MarTech360 Bureau
MarTech360’S Weekly News Roundup

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 9 News from this Week

Inuvo Unveils Self-Serve IntentKey Platform

Leveraging Inuvo’s proprietary IntentKey AI, the platform empowers marketers with advanced audience-building capabilities, addressing key industry challenges such as signal loss, evolving privacy regulations, and the demand for real-time insights.

Taboola Launches Realize to Expand Performance Advertising

Taboola, a pioneer in native advertising for over a decade, has redefined performance advertising with the launch of Realize—an industry-first platform designed to deliver scalable performance outcomes beyond search and social media.

ArborXR and Meta Partners to Power Scalable XR Solutions

This collaboration brings together Meta’s cutting-edge VR solutions and ArborXR’s enterprise-grade management platform, delivering a seamless, secure, and scalable solution for businesses deploying XR at scale.

Pega Introduces AI-Powered Customer Engagement Blueprint for Enhanced Personalization

Built on Pega GenAI Blueprint™, this innovative solution empowers organizations to scale their AI-driven engagement initiatives effectively, ensuring better adaptability and growth across customer interactions.

Deutsche Telekom and Google Cloud Join Forces to Advance AI-Powered Autonomous Networks

Deutsche Telekom and Google Cloud have announced a strategic partnership aimed at transforming Radio Access Network (RAN) operations through AI-driven automation. Leveraging Google Cloud’s Gemini 2.0 within Vertex AI, the collaboration introduces an advanced network AI agent designed to analyze network behavior, detect performance issues, and implement corrective measures—enhancing reliability, reducing costs, and elevating customer experiences.

Pacvue Unveils Walmart Display Campaign Management

 The new campaign management tool leverages Pacvue’s robust integration with Walmart Connect to streamline workflows, unlock advanced audience targeting tools and take action with advanced reporting insights.

Mundial Media Launches Cadmus 2.0 for AI Contextual Ads

Mundial Media, the leader in AI-driven multicultural advertising, announced the launch of Cadmus 2.0, the next-generation evolution of its proprietary cookieless hyper-contextual engine.

Zendesk Acquires Local Measure to Expand AI-Powered Voice

This acquisition further deepens Zendesk’s integration with Amazon Connect, AWS’s enterprise-ready, AI-powered cloud contact center solution, enabling businesses to deliver superior customer service more efficiently and cost-effectively.

Predactiv & Affinity Solutions Partner to Enhance Audience Targeting

RHEI, a global leader in content distribution and marketing for the creator economy with more than 600M monthly users, unveiled Made, an emotionally intelligent AI platform that provides creators of any size with a virtual dream team.

Article Of The Week…..

Personalization at Scale: A Martech Playbook for AI-Driven Marketing

AI is changing marketing. Now, businesses can personalize like never before. AI-driven personalization lets brands deliver customized content, offers, and experiences to many people simultaneously. It keeps a human touch too. This playbook shares tactical steps, AI tools, and real-world examples. It helps businesses use martech solutions to implement personalization on a large scale.
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