Measured has launched new tools and features to help marketers maximise advertising ROI and find new ways to grow. The latest product launch also marks Measured’s official arrival in the UK market to revolutionise how British retailers measure and spend – their media budgets. Measured is the only media optimisation platform that reveals the true incremental contribution of advertising spend to business results.
Tapping into the industry’s largest collection of media incrementality intelligence, Media Plan Optimiser provides marketers with instant insights and recommendations to diversify their media mix and drive media efficiency
“Marketers are under constant pressure to not only prove the business impact of every dollar they spend, but also predict the impact of every dollar they plan to spend,” said Trevor Testwuide, co-founder and CEO at Measured. “That pressure is even more intense when there is uncertainty about the future, like the threat of a recession. By unlocking the power of the industry’s largest collection of media incrementality intelligence, Measured tools enable customers to continuously adapt and optimise media for their business-critical metrics.
Measured customers take scalpel to waste in marketing spend
With the current recession in the UK, businesses are looking for ways to save money. Measuring the incremental contribution media investments make to business results can identify where to eliminate waste and determine the right channels, campaigns, and tactics to focus on to remain profitable.
“By automatically calculating the estimated outcomes of proposed changes to our media mix, Media Plan Optimiser enables us to make confident decisions about spend allocation,” said Eli Esagoff, Growth Marketer at True Classic. “The ability to choose from different levels of intensity, based on budget flexibility and appetite for change, means it’s great for any type of advertiser. The tool has saved our team a lot of time deliberating over marketing mix decisions.”
In the last year, Measured has been used by brands to optimise more than £3.65 billion in global advertising spend. Marketers at leading UK consumer brands, including MADE, Dermalogica UK, AB InBev UK and Stance, trust Measured to connect advertising spend to business results and answer the toughest marketing questions being asked by executives and stakeholders.
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