Liftoff’s Creative Ad Index Report Finds Longer Video Ads More Effective Than Shorter Ones PR Newswire Feb 23, 2023 Liftoff, the leading growth acceleration platform for the mobile industry, unveiled its fifth annual Mobile Ad Creative Index…
Kargo Acquires CTV Platform VideoByte as Part of Major Video Expansion Globe Newswire Feb 6, 2023 Kargo announced the acquisition of VideoByte, a video advertising platform focused on a viewer-first experience across connected…
Former Amazon Content Leader and Three Time Emmy Award-Winning Director Luanne Dietz Joins Evolve… PR Newswire Jan 19, 2023 Three-time EMMY(R) Award-Winning director and former Amazon lead, Luanne Dietz, has joined Evolve Studios in the newly created…
Media Experts Cite Eroding Consumer Trust as Top Concern for Advertising on Social Media Platforms… PR Newswire Dec 19, 2022 Integral Ad Science , a global leader in digital media quality, released its IAS Industry Pulse Report that found media experts…
Perion’s High Impact CTV Ad Suite Propels Growth as World Cup 2022 Drives Record-Breaking TV… Business Wire Dec 16, 2022 Perion Network Ltd. a global advertising technology company whose synergistic solutions are delivered across the three primary…
Teads Enhances Brand Suitability Capabilities Through Partnership With Integral Ad Science Business Wire Dec 13, 2022 Teads, the global media platform, has enhanced its brand suitability and contextual advertising offering through a partnership…
Viewability vs engagement: how advertisers can optimize attention to boost campaign success Sergii Denysenko Dec 8, 2022 For years, the digital advertising industry has relied on inaccurate measurement methods to determine campaign success. Proxy…
Azerion’s digital advertising formats drive up to 20x more attention than standard formats,… Globe Newswire Nov 22, 2022 Azerion has announced the results of its brand survey on attention measurement, revealing that their digital advertising formats…
MarTech360 Interview With Germaine Hendrik, Marketing Lead, Quantcast Krutika Parmaj Nov 10, 2022 "MarTech is the vehicle that makes sense of it all. The progress we have made with marketing automation is inevitable in this…
DISQO Releases Industry-First Unified Ad Measurement Benchmarks Combining Brand and Outcomes Lift PR Newswire Nov 8, 2022 Customer experience (CX) intelligence platform DISQO released its "Brand and Outcomes Lift Industry Benchmarks" report, the first…