Instacart and Roku Expand Advertising Partnership
Together, Instacart and Roku are making TV moments shoppable for high-intent customers. In an expanded partnership, the leading…
MindgruveMacarta Names Haven Brady Vice President, Integrated Strategy
MindgruveMacarta, a global performance marketing, retail media, and data-tech company, is pleased to announce the appointment of …
Stensul appoints Tzi-Kei Wong as Senior Vice President of Product & Angela Han as Senior Vice…
Stensul, the Marketing Creation Platform™, announced two additions to its senior executive team. Tzi-Kei Wong has joined as Senior…
Oracle Unveils AI Workflows to Help Organizations Automate the Customer Service
Oracle announced new AI-powered capabilities within Oracle Fusion Cloud Service and Oracle Fusion Cloud Field Service that help…
Blis rolls out omnichannel measurement solution into broader market
Blis, the geo-powered advertising tech stack, announced the global release of Smart Holdout Groups, its industry-leading…
Intero Digital Launches AI Tool for Website Audits
Intero Digital is launching its latest AI-powered tool, GRO™ Score, that provides comprehensive audits and actionable insights…
Liftoff Launches Cortex: A Cutting-Edge Machine Learning Platform Set to Revolutionize Mobile Ad…
Liftoff has introduced Cortex, its cutting-edge machine learning platform, designed to elevate mobile ad campaign performance to a…
Challenges in Martech Data Integration and How Can CDPs Help
In the era of digital transformation, data has emerged as one of the most valuable assets that a business can possess. Data has…
Meta Launches Generative AI Video Advertising Tools for Advertisers
Meta has just unveiled new generative AI tools to transform video advertising on Facebook and Instagram, taking their existing…
Ecommerce Personalization: What Is It and Why Should You Care?
Retailers are continuously searching for new and innovative methods to differentiate themselves from the competition, win over…