Amplitude Acquires InfiniGrow to Accelerate Revenue-Centered Marketing Analytics
Amplitude, the public digital analytics leader, has acquired InfiniGrow, an AI-driven marketing analytics platform, to extend its platform beyond product insights into revenue-focused marketing analytics, enabling marketers to turn sprawling data sets into actionable decisions that directly impact business outcomes. The deal strengthens Amplitude’s vision of transforming analytics from passive dashboards into forward-looking, decision-oriented tools by embedding InfiniGrow’s AI capabilities—such as advanced what-if analysis, scenario modeling, and unified marketing-to-revenue visibility-into its existing suite. This positions marketing teams to better measure, forecast, and optimize how campaigns influence revenue and budget planning, addressing a long-standing gap where data exists independently of decision engines.
Also Read: Manus and Similarweb Partner to Power AI-Driven Digital Marketing Intelligence
To further support this, Amplitude is also upgrading its session-based analytics core throughout the platform, maintaining context over time so teams can link customer journeys to outcomes with increased accuracy. InfiniGrow’s technology powers real-time insights by uniting sales, finance, and marketing data on how teams can explore tradeoffs, test assumptions, and make confident, AI-informed plans from one single analytics ecosystem. This strategic acquisition underlines Amplitude in its drive to democratize AI-driven analytics and make data truly actionable for both marketing and revenue teams.
Comments are closed.