ASAPP Unveils CXP Platform to Power the Agentic Enterprise with Generative AI
ASAPP has launched its Customer Experience Platform (CXP), a unified enterprise solution designed to transform customer interactions into intelligent, governed actions across voice and digital channels. Powered by its GenerativeAgent technology, the platform delivers a personalized AI “concierge” that understands each customer’s context and acts on their behalf by integrating with existing systems. CXP shifts organizations from being reactive systems of record to proactive systems of action, helping reduce cost-to-serve, improve issue containment, and elevate the role of human agents.
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It supports a multi-agent architecture, employs human‑in‑the‑loop oversight through “AgentDesk”, and continuously learns from customer interactions via persisted interaction data. With built-in governance, compliance, and API-first integration, the platform gives enterprises full transparency, traceability, and control. ASAPP says the CXP is immediately available to its customers, positioning it as the operational backbone for what it terms the “Agentic Enterprise,” where AI agents not only converse but also reason, execute workflows, and evolve over time.
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