Scowtt, a Seattle-based AI advertising optimization startup, has secured $12 million in Series A funding led by Inspired Capital, with participation from LiveRamp Ventures, Angeles Investors, and Angeles Ventures — underpinning its ambition to transform performance marketing through predictive AI models built on first-party CRM data. Founded in 2024, Scowtt enables enterprise advertisers to convert their CRM data into real-time predictive signals, which feed directly into ad platforms across search, social, and media channels – replacing legacy proxy-based targeting with signals reflecting actual conversion likelihood.
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Early adopters using Scowtt saw significant gains: some clients recorded 59–64% increases in purchase ROAS. The platform requires no overhaul of existing tools or workflows, making it a low-friction upgrade for marketers. With the new funding, Scowtt plans to expand its engineering, onboarding and support teams, and advance toward a broader vision of evolving into a full-stack “growth operating system” – combining predictive marketing with AI-enabled sales and automation. This marks a step change for performance-driven advertisers navigating a post-cookie and privacy-first ad landscape.
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