The Seismic 2023 Value of Enablement Report Shows Companies Increasing Enablement Tech Investment in Response to Economic Turbulence

Seismic, the global leader in enablement, released the findings of its new 2023 Value of Enablement Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating that enablement technology is mission-critical to success in the current economic climate and most companies are looking to increase their investment in enablement.

New global study from @SeismicSoftware finds that enablement technology is mission-critical to success in the current economic climate and most companies are looking to increase their investment in #enablement. Read more:

Enablement technology has become widely adopted in recent years (9 in 10 survey respondents use enablement technology at work), allowing teams the ability to streamline workflows, optimize efficiency and boost productivity. Despite recent economic turbulence and talent gaps in the workforce, these tools continue to save employee time and drive growth. In fact, according to the report, one of the biggest benefits of enablement tech is saving time. A majority (80%) of those that use enablement technology say it frees up time to focus on revenue-generating activities. Beyond that, 78% agree that enablement tech helps them provide a better customer experience.

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In addition to driving efficiency, enablement bridges the knowledge gap that new employees face – setting them up for successful conversations with customers and reducing time to ramp into new roles. Notably, 76% of practitioners reported that having quick access to coaching and training content keeps them from second-guessing themselves during customer engagements, while 8 in 10 respondents said having access to coaching and training helps them prepare for client presentations. What’s more, in a turbulent labor market, job seekers overwhelmingly said that having access to enablement tools is a significant factor when deciding their next career move. Almost all respondents (97%) agree that supportive internal systems and development opportunities are a priority when job searching.

“As go-to-market teams continue to navigate an uncertain economic landscape, enablement technology proves to be critical to their success,” said Irina Soriano, Vice President of Enablement, Seismic. “The data is clear: enablement empowers teams to produce better results, operate efficiently, and drive smart growth. But it’s also evident from our findings that it’s equally important to invest in your people as it is to invest in your technology. Particularly for members of the Millennial and Gen Z generations, professional development opportunities are significant factors when it comes to their employer of choice – and businesses need to invest accordingly to meet employee demand.”

SOURCE: Businesswire