Exclaimer Unveils LinkedIn Social Feeds Integration to Amplify Reach Through Email Signatures

Exclaimer, the global leader in email signature management solutions, has announced the launch of its latest innovation—LinkedIn Social Feeds. This new feature allows organizations to automatically display their latest LinkedIn posts within employee email signatures, seamlessly connecting two of the most influential professional communication channels.

Solving the Social Reach Challenge

LinkedIn continues to play a critical role in B2B marketing, with 52% of buyers naming it the most impactful platform during their research process. Yet despite this reliance, only 9% of followers typically see any given LinkedIn post, limiting visibility for important updates. Exclaimer’s LinkedIn Social Feeds solves this problem by embedding a company’s three most recent posts into every outbound email—ensuring content gets seen by the right people at the right time, while reinforcing brand visibility with every interaction.

Leveraging LinkedIn’s official API, this feature ensures posts are updated automatically in real time, requiring no manual input. It enhances email signatures with dynamic social content while aligning effortlessly with a company’s branding and communication goals.

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Designed for Impact Across Teams

The feature delivers clear benefits for both marketing and IT teams, making it easy to implement and scale:

For marketing teams:

• Boost content visibility: Increase exposure for LinkedIn posts by turning everyday emails into mini social campaigns.

• Reinforce brand consistency: Only the most recent, relevant posts are displayed to maintain alignment with brand messaging.

• Drive engagement: Clickable posts encourage recipients to visit the company’s LinkedIn page, helping grow followers and amplify reach.

For IT teams:

• Hassle-free integration: Set up is quick and intuitive, requiring no complex configurations.

• Secure and automated: Posts update in real time via LinkedIn’s secure API, minimizing maintenance and risk.

• Streamlined deployment: The feature fits into existing workflows without disruption or manual effort.

“The integration with LinkedIn combines two crucial business communications, email and social media, to create a simple yet powerful way of sharing content. By helping companies extend their reach while maintaining the trust and effectiveness associated with email communication, we are giving our customers an easy way to deliver impactful content in a professional and practical way,” said Vicky Wills, Chief Technology Officer at Exclaimer.

Built-In Analytics for Smarter Strategy

To help teams measure and optimize their social content strategy, Exclaimer’s platform includes built-in analytics that track engagement and reach of LinkedIn content shared via email. These insights allow marketing teams to refine their campaigns for maximum effectiveness.