Meltwater, a leading provider of global media, social, and consumer intelligence, has announced a strategic new partnership with Snap Inc., making it the first social listening platform to deliver Snapchat-specific insights. This groundbreaking integration is designed to empower brands and agencies by offering valuable data that can optimize advertising and content strategies on Snapchat.
As Snapchat continues to grow in importance for marketers, with a massive daily active user base of 443 million, this collaboration enables Meltwater to equip its customers with the tools necessary to strengthen their presence on the platform.
Thanks to the integration, Meltwater users can now access and analyze content from public Snapchat profiles, including Stories, saved Stories, and Spotlight videos, through Snapchat’s Public Profile API. By tapping into these valuable insights, users can track key performance metrics, such as views and engagement, while gaining a deeper understanding of topics, sentiment, and more.
The new listening capabilities are tailored for marketing teams aiming to enhance their Snapchat presence and achieve superior campaign results. By identifying trending content and analyzing the top-performing Stories, brands and agencies can access rich audience insights and refine their content strategy to maximize engagement on the platform.
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Key Benefits of the New Snapchat Integration Include:
- Comprehensive Campaign Analysis: Evaluate engagement, reach, and sentiment of branded content and campaigns on Snapchat, providing actionable insights and simplifying the reporting process.
- AI-Powered Image Recognition: Use artificial intelligence to track brand exposure and ROI on video and image content. The technology can identify brand logos, names, and other key visual elements.
- Optimized Content Strategy & Performance: Pinpoint which types of public Snapchat content resonate best with audiences and use these insights to refine content strategies for improved performance.
- In-Depth Audience Insights: Gain a clear understanding of audience preferences, interests, and behaviors, enabling the creation of more relevant and engaging content.
- Trendspotting: Identify emerging trends and themes across public Snapchat profiles, allowing brands to stay ahead of the curve in content creation.
- Competitive Benchmarking: Analyze competitors’ Snapchat performance, uncover areas for improvement, and leverage insights to outperform rivals.
“Meltwater’s integration with Snapchat represents a significant step forward in the evolution of social listening, offering brands the ability to access valuable public insights from Snapchat’s platform,” said Ali Rana, Global Head of Revenue Partnerships at Snap Inc. “We’re thrilled to welcome Meltwater as an official API partner, and we look forward to seeing how this integration helps brands and agencies drive meaningful campaign results across the board.”
“We’re excited to partner with Snapchat and officially join their network of partners,” said Chris Hackney, Chief Product Officer at Meltwater. “With the growing importance of video content on social media, our customers are eager to gain deeper insights into how they can create standout campaigns and forge stronger connections with their audiences. It’s fantastic to see Snapchat embracing the power of social listening, helping brands better understand their performance and enhance their strategies on this pivotal platform.”
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