Pixability Introduces pixie™, the First Agentic Curation and Optimization Solution for YouTube

Pixability, a leader in AI-powered contextual targeting, brand suitability, and performance advertising on YouTube, announced the launch of pixie™, the first agentic solution designed to curate and optimize YouTube channels for advertising and creator campaigns.

At a time when brands face increasing challenges aligning with the right content, pixie sets a new industry benchmark by outperforming native platforms and competitive solutions. Powered by Pixability’s proprietary Super Signal Aggregation (SSA) technology, pixie aggregates more than 1,200 proprietary and partner signals into trillions of data points. This enables the platform to curate far more contextually precise channels—driving 8.6X greater relevant reach compared to standard inclusion lists and delivering significantly stronger outcomes for advertisers.

“Pixie is not just a new agentic solution from Pixability, it’s a new way of approaching advertising,” said David George, CEO of Pixability. “We believe agentic technology will soon be the only way to deliver media with both control and scale. Agentic solutions backed by deep data can transform cost structures, simplify planning, and redefine success—and our partners are already lining up to make this change.”

Redefining YouTube Campaign Efficiency

Pixie instantly generates curated content lists that are more relevant, scalable, and higher performing than traditional methods. Campaigns that once required hours of manual work can now be launched within minutes-allowing media teams to focus on higher-value strategy and creative innovation. With AI-driven speed balanced by human oversight, pixie provides both automation and expert interpretation, helping brands achieve optimal results.

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Key Capabilities of pixie™

• Audience Insights in Real Time – Deliver instant viewing behavior insights to strengthen pitches and inform creative direction.
• Faster Campaign Planning – Build curated channel lists in minutes and share with clients to streamline collaboration.
• Agility at Scale – Launch campaigns up to 60x faster and adapt channel mixes to cultural trends, outperforming native platforms.
• Performance Breakthroughs – Achieve up to 70% stronger campaign results through a combination of scale and contextual precision.

“As YouTube continues to grow as a critical platform for advertisers, making smart, values-aligned inventory choices is more important than ever,” said Tam Alesi, CEO of Mediaplus North America. “Pixie is a meaningful step forward—showing how Agentic AI can be used intentionally and positively to help brands connect their content strategies with what they stand for and ultimately drive stronger outcomes.”

“It is great to see the efficiency of Pixability’s new AI assistant, pixie. The tool can instantaneously create an inventory plan based on user-friendly prompts,” said Vlad Novikov, Director at PMX, Publicis Media. “This creates opportunities for media teams to elevate YouTube media activation and measurement, and it’s encouraging to see the industry shift towards future-facing AI solutions, and away from legacy less-efficient ways of running YouTube media campaigns.”

“Agentic curation and optimization represent the next step in YouTube and video strategy,” said Bill Steinke, VP, Group Media Director at MMGY. “I’m impressed by how pixie leverages Pixability’s unique data set, and I see its potential to further refine targeting and drive even greater impact for our brand partners.”

With pixie™, Pixability continues to push the boundaries of AI-driven advertising innovation, offering marketers a more intelligent, scalable, and efficient way to align YouTube media strategies with brand goals.