Captiv8 Integrates with Instagram as one of the First Partners to Power Priority Direct Messages Through Creator Marketplace

Captiv8, the world’s largest end-to-end influencer marketing platform, announced it is among the first to integrate with Instagram’s creator marketplace. The first set of APIs will enable brands on Captiv8 to send messages to creators on creator marketplace through their priority inbox.

Brands continue to prioritize influencer marketing campaigns and there is a growing demand for tools to expedite both research and connections with creators. The Captiv8 solution with Instagram’s creator marketplace solves these problems with the ability to filter for and view creators and direct message them through the platform.

“We know creators want to hear from brands who share their values,” said Lucy Baker, Product Director at Instagram. “We’re excited to be working with Captiv8 to let brands reach Instagram creators in a priority inbox on Instagram’s creator marketplace, making it even easier for brands and creators to collaborate.”

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A recent Meta-commissioned study found that 59% of consumers say they are more interested in learning about a brand that partners with creators.* The new solution enables these partnerships and connections through Instagram DMs and benefits both brands and creators.

Benefits for brands

• Immediate and expedited creator outreach through a priority inbox.
• Connecting with creators even when an email address isn’t available.
• Staying organized with a centralized place for all creator outreach and communication.

Benefits for creators

• Never miss out on exciting brand deals and opportunities
• Automatically organize their inbox with partnership DMs always appearing at the top, for easier prioritization and accessibility
• The ability to directly have conversations with brands to drive long-term ambassadorships
• By being a part of IGCM, they are more easily discoverable by Captiv8’s partners such as top brands like Walmart, Kraft Heinz, Edelman, and more.

“We are constantly striving to bring efficiency, scale and effectiveness to marketers and creators,” said Krishna Subramanian, CEO of Captiv8. “We are excited to partner with Instagram to bring this first to market opportunity to all our brands and drive even more dollars into the creator economy.”

SOURCE: PR Newswire