Innervate Unveils New Social Media and “Walled Garden” Solution for Dynamic Content

Innervate, the dynamic content orchestration company, announced the launch of a new social media and “walled garden” solution for dynamic content—a groundbreaking reimagining of its social media solution. Designed to not only simplify end-to-end social campaign management but also streamline the content supply chain and provide automated performance optimization, this new solution harnesses cutting-edge automation and generative AI to deliver powerful results with unmatched efficiency.

Unlike narrow point solutions originally designed only for social media advertising, Innervate was designed from the start to orchestrate unlimited world-class dynamic content across all formats and channels, using your existing systems, data sources, and teams. With the launch of this solution, Fortune 500 enterprises can finally overcome the challenges related to scaling dynamic content across walled gardens and harmonizing social media experiences across all customer touchpoints, including programmatic display, CTV, email, organic social, websites, and more.

“Innervate is redefining how brands orchestrate dynamic content at scale,” said Mitchell Weisman, CEO at Innervate. “Our new social media and “walled garden” solution is built for today’s marketing leaders—automated, intelligent, and instantly scalable. We’re eliminating repetitive tasks, unlocking new creative possibilities, and enabling teams to deliver better results faster than ever.”

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Now, with Innervate’s new Social Media and “Walled Garden” Solution for Dynamic Content, Fortune 500 teams enjoy a long list of world-class capabilities, including, among others:

Automated media campaign management, content targeting, and insights at scale. Marketers can now plan, launch, and optimize social campaigns faster and more accurately than ever with:

• Universal automation enabled by Connectors for all platforms
• Automation of media plan management instead of manual point-and-click
• Automated audience and campaign creation and management with Audience Classifier, requiring no manual setups or error-prone naming conventions
• Automation of future campaigns weeks or months in advance with Innervate’s Change Scheduler (always subject to approval processes)

Automation and generative AI for scaled content production. This empowers brands to produce compelling, compliant, and on-brand social media content at scale with:

• Brand guideline and compliance automation tools to ensure dynamic content adheres to brand and legal guidelines
• Client-specific marketing packages that provide automatic brand compliance and once-and-done design templates
• One-click access to millions of existing images and product copy via Connectors to CDPs and product catalogs
• Automated design changes via custom overlays and schedules
• Effortless product and lifestyle imagery creation and manipulation via generative AI and advanced image editing
• One-click automatic video generation to easily create beautiful new product videos
• Easy ad production for all advanced social formats

Zero-touch automation agents (dynamic content bots for scale). Agentic automation minimizes manual effort and maximizes creative output by:

• Automatically creating millions of new images and videos for your entire catalog via Active Product Image and Video (for DPA/PLV)
• Automatically curating campaign-specific active product sets
• Easily turning static social content into dynamic experiences via Dynamic Rules using first-party and custom data
• Reducing campaign launch effort by 50%-90% via Co-Pilot wizards
• Easily creating thousands of custom audience-specific ad variants with one click via Innervate’s Co-pilot Dynamic Content Producer
• Reducing and automating the steps required to stand up campaigns

Automated experiments and optimization at scale. Innervate helps brands continuously learn and improve content resonance by:

• Automatically improving content interaction on an “ongoing/forever basis” via “always-on” experimentation
• Presenting and archiving all experiment and optimization outcomes in the Flight Deck UI, an intuitive and beautiful Timeline View dashboard to ensure insights are committed to institutional memory
• Effortlessly identifying the best “in-ad components” via Multi-Variate Manager
• Empowering data analytics teams with the industry’s most powerful Analytics Suite, easily enabling any query across any data from any platform or system and providing automatic actionable intelligence via Innervate’s AI-Insight Discovery Bot

SOURCE: PRNewswire