Nielsen launches deduplicated YouTube CTV campaign measurement in Thailand

Nielsen, a global leader in audience measurement, data and analytics, has announced the expansion of YouTube Connected TV (CTV) ads measurement to now include deduplication with mobile and desktop devices in Thailand.

Following the February announcement of the expansion of Nielsen’s measurement of YouTube ads into 13 global markets, the launch in Thailand means it will now measure YouTube ad inventory across three screens – computer, mobile, and CTV.

Measurement of the YouTube CTV app in Nielsen ONE Ads, the company’s cross-platform campaign measurement product suite, includes co-viewing and will be deduplicated against other YouTube exposures across computers and mobile devices.

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Arnaud Frade, President Asia, Commercial added, “Delivering deduplicated YouTube CTV measurement is a major milestone which gives our agency and advertiser clients the ability to compare YouTube’s ad reach across computer, mobile, and CTV devices, to provide a complete picture of YouTube campaign performance. In a context where advertising budgets are increasingly fragmented, helping clients better understand the relevance of their investments is of very tangible value. I’m thrilled to see this important development in our journey to provide true cross-platform measurement to power a better media future for all.”

The addition of the measurement of YouTube CTV into Nielsen ONE Ads allows buyers to better understand reach, manage frequency, and verify the audience of their buys on YouTube with greater comparability than ever before.

SOURCE: Nielsen