Tinuiti Announces Three Companywide Office Closures With Bold New OOO Program, “Owning Our Offline”
Tinuiti — the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta, and Amazon announced “Owning Our Offline” (OOO), a new boundary-pushing initiative borne of the firm’s culture of ownership which empowers individuals to ‘own’ their offline. Collectively, OOO is designed to maximize the time employees spend unplugged and offline and includes three mandatory, company-wide weeklong office closures, holidays, PTO, mental wellness days and Flex Fridays, that combined together, provides Tinuiti employees with a total of more than 69 paid days off a year in addition to sick time to take advantage of. With OOO in place, Tinuiti now offers one of the most generous time off policies in the industry.
The new program’s name takes the usual ‘OOO’ typically seen in an automated email response and purposefully turns it on its head. Tinuiti’s OOO is not about simply setting up an away message — it’s about making the time for everyone to unplug and re-energize. This is vital because at Tinuiti performance is measured by the employee happiness that fuels the growth of clients’ businesses – not by how many hours people are tethered to their desks and logged into their computers.
At Tinuiti, employee happiness also serves as a key driver for clients success — simply put, happy employees are better equipped to do their best work for Tinuiti’s client partners. The program was brought to life by Tinuiti’s Chief Client Officer Diana DiGuido, who recognized the need for a recharge in the midst of the Omicron surge in Fall 2021. With employees juggling busy work days and the everyday challenges of their personal lives — on top of the chronic stress of an ongoing global pandemic — it was abundantly clear it was time for a break. DiGuido suggested a companywide mandatory closure to offer everyone the chance to step back and recharge, hence the name ‘Tinuiti Recharge.’ The week-long, all-employee, paid time-off, company-mandated holiday in early October took direct aim at pandemic fatigue and allowed employees to step back, focus on mental health and reset. In the weeks following Tinuiti Recharge the firm experienced an increase in productivity across divisions leading to client business growth.
Zach Morrison, Chief Executive Officer of Tinuiti, said: “‘People-first’ is something that’s easy to say and hard to do. A lot of companies say it, but Tinuiti has been saying it and doing it since before it was cool. OOO is our way of continuing to put people before everything else—before clients, before profit, before anything. And, after these past two-plus incredibly unpredictable and tumultuous years, people need this now more than ever. Thanks to Diana DiGuido, our Chief Client Officer, for continuing to look for ways to grow both employee and client happiness, and for her role in bringing this program to fruition. OOO is not only a direct reflection of our culture of ownership, but a key ingredient of Tinuiti’s collective success as a top-performing agency.”
Diana DiGuido, Chief Client Officer at Tinuiti, said: “It’s no secret happy employees are simply better equipped to take on the work day — whether it’s navigating unexpected challenges, brainstorming better solutions, or tackling an especially busy time of year. Feeling rested, recharged and ready to dive in is what ultimately drives top-tier performance. At Tinuiti, this understanding is paramount to who we are and how we do what we do. As a result, OOO is simply a natural extension of our people-first culture of ownership, and also our way of showing up for our client partners and continuing to bring them our best, day in and day out.”
Comments are closed.