VideoAmp Announces Integration with Meta’s Lift API to Measure Tune-In Advertising Effectiveness News Desk Jul 18, 2023 VideoAmp’s integration with Meta will now include lift measurement, enabling advertisers to assess the incremental impact of…
Insticator Expands Its Reach in the AdTech Industry With Acquisition of Balihoo News Desk Jul 13, 2023 Insticator, the top-tier provider of advanced engagement solutions for publishers, is thrilled to announce its acquisition of…
O2 Web recognized among the leading Gold-level Adobe Commerce partners in North America News Desk Jul 3, 2023 O2 Web, the agency dedicated to the development and growth of integrated e-commerce solutions, has achieved Gold status in its…
Simpli.fi Launches Simpli.fi TV — New Video Series and Podcast for Agencies and Advertisers to… News Desk Jun 28, 2023 Simpli.fi TV episodes unpack key trends, opportunities, and challenges in marketing, digital, programmatic, creative, connected…
Omnicom Collaborates with AWS to Transform Advertising Campaign Development with Generative AI News Desk Jun 23, 2023 Omnicom Group Inc announced a first-mover collaboration with Amazon Web Services to reimagine creativity and accelerate innovation…
MarTech360 Interview With Kelly Patterson, EMEA Marketing Director at Integrate Peter Jun 22, 2023 "This may not be innovative, but it’s simple and something I think a lot of B2B brands and marketers forget when crafting…
Yahoo Advertising To Launch Yahoo Backstage, Enabling a Direct Path to Premium Publisher Inventory News Desk Jun 20, 2023 Yahoo Advertising announced it will launch Yahoo Backstage, a new offering that will provide Yahoo DSP advertisers with a direct…
VidMob Introduces Agency Partnership Program with Founding Partners AdParlor, CANVAS United, FIG,… News Desk Jun 15, 2023 VidMob, the leading creative effectiveness platform, announced its new Agency Partnership Program. This program will enable…
DoubleVerify Partners With TVision to Expand Industry-Leading Attention Measurement in CTV News Desk Jun 14, 2023 DoubleVerify, a leading software platform for digital media measurement, data and analytics, announced a partnership with TVision,…
Tatari Spins Off a New Company, Vault, Focused on Privacy-Compliant Tech for CTV With Data Clean… News Desk Jun 14, 2023 Tatari, a leading platform for buying and measuring advertising across both linear and streaming TV, announced the launch of…