Dreamscape Enters Into Agreement with Mediaocean for Lumina Global Media Planning Tool News Desk Jun 14, 2023 PC Dreamscape Inc., a portfolio company of the private equity firm GTCR, announced it has entered into an agreement to acquire…
Introducing Vistar Verify: Inventory Quality Standards for Digital Out-of-Home News Desk Jun 2, 2023 Vistar Media, the world’s leading marketplace for programmatic digital out-of-home (DOOH), announced the launch of Vistar Verify,…
MarTech360 Interview With Nils Lind, Founder and CEO, Assertive Yield B.V. Tanvi Dabadgaonkar Apr 28, 2023 "Revenue intelligence, as exemplified by our Yield Intelligence solution, enables publishers to make more informed business…
Basis Technologies Unveils New Web URL at https://Basis.com Globe Newswire Apr 20, 2023 Basis Technologies (https://basis.com), a leading provider of cloud-based workflow automation and business intelligence software…
AcuityAds announces full rebrand to illumin, following successful launch of its journey advertising… Globe Newswire Apr 19, 2023 AcuityAds Holdings Inc., a leading digital advertising software company focusing on journey advertising, announced that it has…
Mobile Marketing: Everything You Need to Know Aparna M A Apr 18, 2023 Mobile marketing is any form of advertising that appears on smartphones and other portable devices, including tablets. Its main…
Curt Schreiber Of VSA Partners On The New Face Of Advertising And Branding In The Digital Age… PR Newswire Apr 17, 2023 In a survey by HubSpot, marketers reported 76% more usage of automation than sales and 139% more than finance. This underscores…
Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022 According to the IAB… PR Newswire Apr 13, 2023 After record-breaking growth in 2021, internet advertising revenue has slowed but still delivered double-digit growth in 2022.…
Brian Caskey Named Chief Marketing Officer at U.S. LawShield® PR Newswire Apr 12, 2023 U.S. LawShield, America's premier Legal Defense for Self-Defense® organization, recently appointed Brian Caskey as the company's…
RollWorks Named Leader Across Account Data Management, Buyer Intent Data, and Advertising in… PR Newswire Apr 7, 2023 Account-based platform RollWorks, a division of NextRoll, continues its innovation leadership and momentum for B2B companies…