analytics

Contentsquare, a Digital Experience Analytics provider, announced it has been named a market leader in the 2024 Aragon Research…

Basis Technologies, a global provider of programmatic advertising and media automation solutions, announced another…

Conversational intelligence software is changing the game for businesses when it comes to customer engagement. With the help of…

Ironmark, a leading full-service marketing and communications firm, announces the acquisition of two companies – Deliver Media and…

Cookieless advertising is challenging traditional methods of tracking user behavior. Earlier, these data were used to understand…

Optable, a Software-as-a-Service (SaaS) data management & collaboration solution designed for the advertising ecosystem,…

Strategic Communications Group, Inc. (Strategic) announced the launch of a revised version of its content syndication platform,…

"A good AI generated ad should not look like it was generated by AI, but should enable brands to…

Qualtrics, the leader and creator of the experience management category, unveiled new AI-powered capabilities within its Strategy…

Billups, a global Out-of-Home (OOH) managed services agency helping advertisers and agencies strengthen media performance through…