Upwave teams up with AWS to enable Customers and Partners with AWS Clean Rooms
Upwave, a leading analytics platform for brand advertising, announced that the company is expanding its decade-long relationship…
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brand advertising
Quora launches video ads
Quora, the knowledge sharing platform, expands brand advertising business with new video ads. Brands know Quora as the place to go…
Omnicom Announces Collaboration with Kroger Precision Marketing to Reduce Media Waste, Enhance…
Omnicom Media Group, the media services division of Omnicom Group Inc. (NYSE: OMC) today announced a strategic collaboration with…
OPENX CONTINUES ON ITS ‘PATH TO NET-ZERO,’ PARTNERS WITH SCOPE3 TO HELP BRANDS AND…
OpenX Technologies, Inc., a leading global omnichannel advertising exchange, announced that it is partnering with Scope3, Inc., a…
MarTech 360 Interview With Chris Kelly, CEO, Upwave
Hi Chris, could you tell us about your journey in Tech?
It’s been a long journey! I started a web design business with a friend…
Upwave Announces Strategic Partnership with Kinetiq to Help Marketers Measure Impact of Sponsorship…
Upwave, the leading analytics platform for brand advertising, announced a new strategic partnership with Kinetiq, a leading TV…
What Marketers Get Wrong About the Full Brand Building Funnel
The pandemic created a massive shift in consumer behavior, making them more willing to switch brands, more likely to shop online…
Upwave Announces New Addition of Social Measurement via Privacy-Friendly Micro Cohorts
Building Upon Ability to Measure Web, Mobile, CTV, Linear, Upwave Now Measures Facebook and YouTube, Strengthening the Premier…