MarTech360’S Weekly News Roundup With Pipedrive, Sinch, MGID, Freeman, Hightouch And More!

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By News Desk
MarTech360

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Pipedrive Launches AI-Powered Report Creation to Enhance Sales Insights

Pipedrive, a leading sales CRM designed for small businesses, has introduced an innovative AI-powered report creation feature. This latest enhancement simplifies the process of generating data-driven insights, allowing sales teams to create customized reports effortlessly using natural language prompts.

Advisor360° Unveils Tandem™: A CRM+ for Independent Financial Advisors

Advisor360°, a premier provider of integrated technology solutions for wealth management firms, has introduced its first-ever customer relationship management (CRM) solution designed specifically for independent registered investment advisors (RIAs).

Meltwater and NICE Partner to Elevate Customer Service with Real-Time Social Intelligence

Meltwater, a global leader in media, social, and consumer intelligence, has announced a strategic collaboration with NICE, the world’s leading AI-powered customer service platform. This partnership marks Meltwater’s entry into the Contact Center as a Service (CCaaS) market, enabling enterprises to leverage real-time social insights to enhance customer interactions, optimize operations, and drive data-informed decision-making.

G2 Unveils New Innovations to Expand Software Vendors’ Reach and Boost Buyer Engagement

G2, the world’s largest and most trusted software marketplace, has introduced new innovations designed to help software vendors gain greater exposure and connect with buyers more effectively. Through expanded syndication partnerships with leading marketplaces like AWS, Microsoft Azure, and the newly added Ramp, as well as enhanced review collection tools, G2 is streamlining the way vendors engage with their target audience.

Sinch Unveils Comprehensive RCS Business Enablement Service for Mobile Operators

Sinch, a global leader in digital customer communications, has launched its RCS Business Enablement service. This all-in-one solution is designed to help mobile operators seamlessly deploy, manage, and monetize Rich Communication Services (RCS) for Business, unlocking new revenue streams while enhancing customer engagement.

MGID Unveils CTR Guard: AI-Powered Solution for Enhanced Ad Performance

MGID, a leading global advertising platform, has introduced CTR Guard, an advanced AI-driven tool designed to proactively combat ad fatigue and optimize digital ad performance. By leveraging machine learning (ML) and generative AI (GenAI), CTR Guard anticipates and prevents clickthrough rate (CTR) declines, enabling advertisers to maximize their campaign impact with minimal manual intervention.

Bauer Media Audio Expands Digital Audio Advertising with audioXi Launch in the UK

Bauer Media Audio is set to enhance its digital audio footprint with the introduction of its successful digital audio advertising platform, audioXi, to the UK market. This innovative solution, powered by first-party data from Bauer’s premium audio and publishing brands, will enable advertisers to reach targeted audiences across a diverse array of audio content.

Hightouch Appoints Data Industry Veteran Lindsay McEwan as General Manager of EMEA

Hightouch, the leading Composable CDP and AI Decisioning company, has appointed Lindsay McEwan as General Manager of EMEA. In this role, McEwan will lead Hightouch’s expansion across Europe, helping businesses unlock the full potential of their customer data through warehouse-native technology and AI-powered decisioning.

Freeman Acquires Tag Digital to Expand mdg’s Digital Marketing Expertise and Global Reach

Freeman, a global leader in the events industry, has announced the acquisition of Tag Digital, a full-service digital marketing agency specializing in innovative solutions for event organizers across EMEA, APAC, and North America.

Aprimo Unveils New Content Operations Innovations to Accelerate Content Planning and Personalization

Aprimo, the industry leader in AI-powered content operations and digital asset management, announced the launch of Intelligent Content Brief (ICB) and significant enhancements to its Content Intelligence & Personalization solutions.

VCI Global Launches Enterprise AI Solutions Built on DeepSeek’s Open-Source LLMS

VCI Global Limited, a leading innovator in AI-driven enterprise solutions, announces its upcoming AI Integrated Server and AI Cloud Platform, designed to simplify AI adoption for businesses. By integrating DeepSeek’s lightweight, open-source large language models (LLMs), these solutions enable organizations to implement advanced AI without the need for costly graphics processing units (GPUs), complex model development, or specialized expertise.

Article Of The Week…..

How Tesla Redefines Digital Marketing in the Age of Authenticity: A Deep Dive into the Ad-Free Revolution

How Tesla Redefines Digital Marketing in the Age of Authenticity: A Deep Dive into the Ad-Free Revolution

In a world where car companies spend billions on flashy ads and celebrity deals, Tesla’s marketing is different. The electric vehicle leader is now worth nearly US$ 97.7 billion in the 2024 fiscal year, a one percent increase from the previous year. It has reached global success without using any traditional ads. Tesla has changed the game. It uses digital skills, strong brand loyalty, and the charm of CEO Elon Musk. This isn’t just a marketing strategy—it’s a cultural movement. Tesla’s ad-free strategy stands out. It connects with people, and businesses can learn from its unique approach.

5 Martech Myths That Are Wasting Your Budget in 2025 (And How to Fix Them)

5 Martech Myths That Are Wasting Your Budget in 2025 (And How to Fix Them)

The global marketing technology (martech) landscape is changing fast. By 2025, companies will likely spend over US$ 500 billion on tools, platforms, and AI solutions. Even with this huge investment, a third of the funds are wasted. Misunderstandings hurt ROI, frustrate teams, and drive away customers. As martech becomes more advanced, myths about its use also grow. These wrong beliefs waste budgets and hinder innovation. This article explores five common myths. It reveals their hidden costs and shares practical strategies. Marketers can use these insights to recover lost resources and build strong, future-ready plans.

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