QuestionPro and MarketCulture Forge Partnership to Enhance Customer-Centric Business Growth
QuestionPro, a global leader in online survey and research services, and MarketCulture, a provider of employee and customer engagement tools and analytics, have announced a strategic partnership aimed at fostering customer-centric cultures within organizations. By integrating MarketCulture’s MRI Benchmark methodology with QuestionPro’s employee engagement platform, the collaboration offers a seamless solution for collecting and analyzing employee feedback to identify areas for improvement, thereby enhancing customer satisfaction and loyalty.
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Vivek Bhaskaran, CEO of QuestionPro, stated, “This partnership represents a significant leap forward in aligning employee engagement with customer satisfaction – the vital missing link.” The integrated solution provides benefits such as benchmarking against industry leaders, facilitating employee-driven customer insights, enhancing customer experience through innovative ideas, enabling data-driven decision-making, and fostering a continuous improvement loop. Sean Crichton-Browne of MarketCulture emphasized, “We have demonstrated that employees are the key to unlocking exceptional customer experiences through a strengthened corporate culture.” This partnership aims to empower organizations to leverage employee insights for sustainable growth and improved business performance.
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