Audience Store partners with AudienceProject to enhance incremental reach capabilities for TV…
The partnership will enable advertisers to deduplicate Barb data and impression-level digital data to discover incremental reach…
Browsing Tag
CTV campaigns
Stirista Revolutionizes CTV Campaigns with New AI-Powered CPM Optimization Feature
Stirista, a leading data-driven marketing solutions provider, announced the launch of its new AI-powered CPM Optimization feature…
Strategus Collaborates with Intent IQ and PubMatic to Offer Cookieless Audience Activation and…
Strategus, the technology company creating innovative solutions for programmatic CTV advertising campaigns announced a new…
Captify Launches TV Search Lift Offering for CTV Advertisers
Captify, the leading Search Intelligence Platform for the open web, announced the launch of TV Search Lift, a proprietary TV study…
Innovid Launches Cookieless Cross-Device Solution to Increase Accuracy of Conversion Rates
Innovid, an independent advertising platform for the delivery, personalization, and measurement of converged TV across linear,…
ShowHeroes Group Announces Landmark UK Partnership with Skyrise
ShowHeroes Group, a global leader in digital video content, tech, and advertising solutions, has announced a unique UK partnership…